Measuring Marketing Success:
Why Revenue Matters More Than Leads

A marketer’s fate is often tied to their MQL target. The need to supply great leads for sales is not going away, but is lead volume really the right measure of marketing success? We know you have more impact and deserve more credit.

Watch the webinar to watch the discussion on the different ways marketers can measure their effectiveness, and can improve at proving ROI. You’ll learn:

• Why leads are not the only way to show marketing value
• How you can align with sales to target shared goals in tandem
• What you can measure to show marketing is driving business results

To access the webinar, fill out the form.