If you’re fighting to launch a campaign, wrangling plugins, or leaning on developers for every page update, the issue isn’t your team — it’s your CMS.
Choosing a content management system isn’t just a tech decision. It’s an investment in your brand, pipeline, and ability to scale. Let’s look at four popular platforms you might be considering: Webflow, Contentful, WordPress, and HubSpot Content Hub — and what they really mean for your growth motion.
Sections:
Webflow is sleek, visual, and gives designers unmatched power. Figma-to-site workflows? Beautiful. But beneath that polish, limitations emerge:
Webflow is excellent for launching clean microsites and portfolios. But once demand generation, personalization, and sales alignment come into play? The crack shows fast.
Best for: Design-foward teams building standalone or brochure sites.
Not ideal for: Scaling B2B orgs needing connected, revenue-driven GTM systems
Contentful is a headless CMS with serious engineering muscles. Built on MACH architecture, it's API-first and highly customizable. But for marketing teams?
It shines in orgs with big development teams and omnichannel content needs. But for leaner, fast-moving teams trying to hit pipeline targets? Contentful becomes a bottleneck.
Best for: Large scale, dev-heavy orgs with complex global content needs
Not ideal for: Marketing-led, RevOps-aligned B2B teams.
WordPress powers over 40% of the internet. It's flexible, familiar, and technically free. For growing B2B teams?
WordPress is the most widely used CMS in the world — and for good reason. Its open-source foundation and massive plugin ecosystem offer near-limitless flexibility and scalability, making it a powerful choice for teams with complex technical needs, like ecommerce.
But that extensibility comes with trade-offs. WordPress often requires ongoing developer involvement to manage security, updates, performance optimization, and custom functionality. For marketing teams that want agility and native RevOps alignment — including built-in analytics, attribution, and automation — WordPress can become a bottleneck without the right resources in place.
Best for: Early-stage teams or brochure sites with minimal technical requirements.
Not ideal for: Growth-focused B2B orgs that need fast, integrated, revenue-driving GTM systems.
Unlike the other platforms, HubSpot Content Hub isn’t just about building websites. It’s about enabling speed, scale, and revenue alignment across your entire go-to-market function.
Here’s how it delivers:
And when paired with New Breed, you get:
Best for: High-growth, marketing-led teams that need performance, control, and scalability without complexity.
Not ideal for: Org structures that rely heavily on IT gatekeeping or want custom code ownership above all else.
| Capability | HubSpot Content Hub | Webflow | Contentful | WordPress |
|---|---|---|---|---|
| Native CRM Integration | ✅ Yes | ⚠️ Very limited | 🚫 Requires custom setup | 🚫 Requires plugins |
| Marketer Independence | ✅ High (drag-and-drop) | ⚠️ Moderate (visual-first) | 🚫 Low (dev required) | ⚠️ Low (plugin reliance) |
| Campaign Speed to Launch | ✅ Fast (no dev needed) | ✅ Fast for simple pages | 🚫 Slow (dev tickets) | ⚠️ Medium (plugin conflicts) |
| Built-in SEO, Forms, Reporting | ✅ Yes (native) | ⚠️ Basic only | 🚫 Third-party tools | ⚠️ Plugin-dependent |
| Personalization / Smart Content | ✅ Native | 🚫 Very limited | 🚫 Requires dev | 🚫 Plugin or custom dev |
| Security & Hosting Management | ✅ Fully managed | ⚠️ Vendor-managed | ⚠️ Self or vendor managed | ⚠️ Self-managed |
| Total Cost of Ownership | ✅ Transparent pricing | ⚠️ Moderate (limited scale) | 🚫 High (custom build + maintenance) | ⚠️ Hidden costs (hosting, plugins, security) |
| Best Fit For | B2B growth teams | Designer-led teams | Enterprise IT teams | Small sites/blogs |
Before you decide, ask the questions that actually impact revenue:
If your CMS isn’t enabling speed, strategy, and scalability — it’s not the right system.
Choosing a CMS isn’t just a technical decision — it’s a go-to-market decision. The system you build your site on determines how fast your team can move, how clearly you can measure ROI, and how effectively you can align marketing, sales, and service.
That’s where HubSpot Content Hub shines. It’s the only CMS designed from the ground up for RevOps alignment — giving marketers control, developers flexibility, and leaders visibility into what’s working and what’s not.
But even the best platform needs the right partner to unlock its full potential.
At New Breed, we don’t just build HubSpot websites. We architect systems for scale. As the first agency to develop on HubSpot CMS Hub, a three-time North American Partner of the Year, and a HubSpot Developer of the Year, we’ve helped shape how the platform is used — from the inside out.
Our Sales Ready Website approach goes beyond pages and templates. We build connected experiences designed to:
And we don’t disappear after go-live. We train your team, iterate for performance, and continuously align execution with your revenue goals.
TLDR: With Hubspot Content + New Breed, you get:
No silos. No patchwork plugins. No guesswork.
Just a scalable foundation for growth — built by a team that was the first to build a HubSpot CMS website and has continued to do so for over 15 years.
Ready to Build a Website That Drives Revenue?
Whether you're replatforming, scaling your content ops, or tired of chasing dev tickets — HubSpot Content Hub paired with New Breed’s Sales Ready Website approach can get you there faster.
Let’s build a system that doesn’t just support your growth goals — it accelerates them.
Request a website assessment from one of our HubSpot CMS Experts or explore what a Sales Ready Website could look like for your team.