You’re Not Just Shopping for a CMS — You’re Building A Scalable Growth Engine

If you’re fighting to launch a campaign, wrangling plugins, or leaning on developers for every page update, the issue isn’t your team — it’s your CMS.

Choosing a content management system isn’t just a tech decision. It’s an investment in your brand, pipeline, and ability to scale. Let’s look at four popular platforms you might be considering: Webflow, Contentful, WordPress, and HubSpot Content Hub — and what they really mean for your growth motion.

Sections:

• Webflow: A Designer's Playground, A Marketer's Puzzle
• Contentful: Powerful, But Heavy for Growth Teams
• WordPress: Open-Source Flexibility, Hidden Costs
• HubSpot Content Hub: The Growth Engine
• CMS Feature Comparison: Hubspot vs Webflow vs Contentful vs WordPress
• Choosing Your CMS: Key Questions to Ask
• Why New Breed + HubSpot Content Hub = A Platform and Partner Built for Growth

Webflow: A Designer's Playground, a Marketer's Puzzle

Webflow is sleek, visual, and gives designers unmatched power. Figma-to-site workflows? Beautiful. But beneath that polish, limitations emerge:

• Limited CRM integration: Can't sync well with sales motions
• No true marketing automation: You're stuck patching together workflows
• Maintenance creep: Marketers still need devs for anything advanced
• Steep learning curve: You need both design skills and decent knowledge of technical web development to reap the benefits of it

Webflow is excellent for launching clean microsites and portfolios. But once demand generation, personalization, and sales alignment come into play? The crack shows fast. 

Best for: Design-foward teams building standalone or brochure sites.

Not ideal for: Scaling B2B orgs needing connected, revenue-driven GTM systems 

Contentful: Powerful, But Heavy for Growth Teams

Contentful is a headless CMS with serious engineering muscles. Built on MACH architecture, it's API-first and highly customizable. But for marketing teams? 

• No visual builder: Content updates are possible with the right setup, but there's no drag-and-drop editing--so building or testing new pages often requires dev support
• UI is dev-first: Marketers often find it unintuitive
• Time-to-value is long: Complex setup, steep learning curve
• Siloed GTM stack: You'll need to build (and maintain) every integration

It shines in orgs with big development teams and omnichannel content needs. But for leaner, fast-moving teams trying to hit pipeline targets? Contentful becomes a bottleneck. 

Best for: Large scale, dev-heavy orgs with complex global content needs

Not ideal for: Marketing-led, RevOps-aligned B2B teams. 

WordPress: Open-Source Flexibility, Hidden Costs

WordPress powers over 40% of the internet. It's flexible, familiar, and technically free. For growing B2B teams? 

• Plug ins are fragile: Core functionality often depends on third-party tools that break or conflict.
• Security and performance are on you: Regular patches, updates, and optimizations are required. 
• CRM, analytics, and automation requires bolt-ons: No native, out-of-the-box GTM tools.
• Developer dependence grows: Custom development is needed to scale beyond simple pages. 

WordPress is the most widely used CMS in the world — and for good reason. Its open-source foundation and massive plugin ecosystem offer near-limitless flexibility and scalability, making it a powerful choice for teams with complex technical needs, like ecommerce.

But that extensibility comes with trade-offs. WordPress often requires ongoing developer involvement to manage security, updates, performance optimization, and custom functionality. For marketing teams that want agility and native RevOps alignment — including built-in analytics, attribution, and automation — WordPress can become a bottleneck without the right resources in place.

Best for: Early-stage teams or brochure sites with minimal technical requirements.

Not ideal for: Growth-focused B2B orgs that need fast, integrated, revenue-driving GTM systems.

HubSpot Content Hub: The Growth Engine

Unlike the other platforms, HubSpot Content Hub  isn’t just about building websites. It’s about enabling speed, scale, and revenue alignment across your entire go-to-market function.

Here’s how it delivers:

• Marketer-led UX: Drag-and-drop editing, smart content, A/B testing
• Native CRM integration: Everything ties to contact records and lifecycle stages
• All-in-one platform: Hosting, SEO tools, CTAs, forms, reporting included
• Enterprise-grade security: No patches or plugins required
• Rapid deployment: Get to value fast, without long dev ramp-ups
• Attribution and reporting baked in: See the full customer journey from anonymous visit to closed-won

And when paired with New Breed, you get:

• Strategy-first implementation that ties content to pipeline
• Sales Ready Websites optimized for conversion and CRM performance
• Ongoing support + training to keep your team in control

Best for: High-growth, marketing-led teams that need performance, control, and scalability without complexity.

Not ideal for: Org structures that rely heavily on IT gatekeeping or want custom code ownership above all else.

CMS Features Comparison: HubSpot vs WordPress vs Contentful vs Webflow

Choosing Your CMS: Key Questions to Ask

Before you decide, ask the questions that actually impact revenue:

• Can marketing launch fast, without dev help?
• Are campaigns stuck inside platform limits?
• Is your CMS fueling or fragmenting your GTM data?
• Is personalization native or duct-taped?
• How quickly can you adjust based on insights?
• Can your site report on ROI without third-party tools?

If your CMS isn’t enabling speed, strategy, and scalability — it’s not the right system.

Why New Breed + HubSpot Content Hub = A Platform and Partner Built for Growth

Choosing a CMS isn’t just a technical decision — it’s a go-to-market decision. The system you build your site on determines how fast your team can move, how clearly you can measure ROI, and how effectively you can align marketing, sales, and service.

That’s where HubSpot Content Hub shines. It’s the only CMS designed from the ground up for RevOps alignment — giving marketers control, developers flexibility, and leaders visibility into what’s working and what’s not.

But even the best platform needs the right partner to unlock its full potential.

At New Breed, we don’t just build HubSpot websites. We architect systems for scale. As the first agency to develop on HubSpot CMS Hub, a three-time North American Partner of the Year, and a HubSpot Developer of the Year, we’ve helped shape how the platform is used — from the inside out.

Our Sales Ready Website approach goes beyond pages and templates. We build connected experiences designed to:

• Convert and qualify leads
• Equip sales teams with actionable insights
• Integrate tightly with your CRM and automation tools
• Scale with your business — without constant reinvention
  
  

And we don’t disappear after go-live. We train your team, iterate for performance, and continuously align execution with your revenue goals.

TLDR: With Hubspot Content + New Breed, you get:

• A modern CMS with out-of-the-box RevOps alignment
• Speed to market and scalability without dev bottlenecks
• Full CRM integration, native analytics, and personalization baked in
• A partner trusted by HubSpot and RevOp leaders alike
• A strategic system, not just a site 

No silos. No patchwork plugins. No guesswork.

Just a scalable foundation for growth — built by a team that was the first to build a HubSpot CMS website and has continued to do so for over 15 years. 

Ready to Build a Website That Drives Revenue?

Whether you're replatforming, scaling your content ops, or tired of chasing dev tickets — HubSpot Content Hub paired with New Breed’s Sales Ready Website approach can get you there faster.

Let’s build a system that doesn’t just support your growth goals — it accelerates them.

Request a website assessment from one of our HubSpot CMS Experts or explore what a Sales Ready Website could look like for your team.