
A full-funnel approach to attracting, nurturing and closing leads.
If you’re only focused on generating leads, you’re not contributing to your company’s bottom line. Demand Generation helps you not just convert leads but also nurture them into becoming successful customers. It involves a variety of tactics ranging from SEO to content strategy to revenue operations and more. Depending on the needs of your team, New Breed’s strategists will craft a demand generation program leveraging specialists from different areas of expertise so we can be flexible to your strategic priorities.
New Breed's development of a comprehensive demand generation program for KYROS helped increase their website sessions by 113% and exceed their lead generation goal by 239%.
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Key Initiatives
Demand Generation

Inbound strategy
Our strategists will develop a custom program to achieve your goals, ensuring all tactics are working in tandem. All of our efforts are guided by the inbound methodology which focuses on providing value to prospects so they’ll become loyal customers.

Content development
We take a persona-driven approach to creating compelling content on and off your website. From top-of-the-funnel blog posts that attract visitors and convert leads to sales enablement resources that build trust, we’ll develop high-quality content that fulfills your needs.

Search engine optimization
Our approach to SEO is driven by data and personas. They are both key to developing a keyword strategy that helps you rank above your competitors and gets your content in front of high-fit prospects. We’ll also help increase your authority and reach through off-page tactics by identifying and pursuing opportunities for guest posting and external links.

Revenue operations
What’s happening behind the scenes in your tech stack is just as important for your success as your customer-facing campaigns. We’ll ensure the leads you’re creating are processed properly in your CRM and followed up with appropriately by your team. Finally, our experts will build dashboards to monitor performance and increase visibility into what’s working and what isn’t.

Paid advertising
Deliver the right message to the right audience at the right time with paid advertising. Our data-driven, persona-centric paid strategy will help you reach new audiences and retarget existing ones while providing fast ROI.

Website optimization
You worked hard to bring visitors to your website, so it’s important to ensure they continue their buying journey. With website optimization, we’ll help with the strategy and technical implementation to ensure you have clear conversion opportunities and an effective nurture strategy that can apply to each of your personas.

Inbound strategy
Our strategists will develop a custom program to achieve your goals, ensuring all tactics are working in tandem. All of our efforts are guided by the inbound methodology which focuses on providing value to prospects so they’ll become loyal customers.

Content development
We take a persona-driven approach to creating compelling content on and off your website. From top-of-the-funnel blog posts that attract visitors and convert leads to sales enablement resources that build trust, we’ll develop high-quality content that fulfills your needs.

Search engine optimization
Our approach to SEO is driven by data and personas. They are both key to developing a keyword strategy that helps you rank above your competitors and gets your content in front of high-fit prospects. We’ll also help increase your authority and reach through off-page tactics by identifying and pursuing opportunities for guest posting and external links.

Revenue operations
What’s happening behind the scenes in your tech stack is just as important for your success as your customer-facing campaigns. We’ll ensure the leads you’re creating are processed properly in your CRM and followed up with appropriately by your team. Finally, our experts will build dashboards to monitor performance and increase visibility into what’s working and what isn’t.

Paid advertising
Deliver the right message to the right audience at the right time with paid advertising. Our data-driven, persona-centric paid strategy will help you reach new audiences and retarget existing ones while providing fast ROI.

Website optimization
You worked hard to bring visitors to your website, so it’s important to ensure they continue their buying journey. With website optimization, we’ll help with the strategy and technical implementation to ensure you have clear conversion opportunities and an effective nurture strategy that can apply to each of your personas.
Don’t stop at
generating leads
Break down silos and prove to your company that your marketing and sales efforts are valuable by influencing pipeline and contributing to revenue.
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