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Demand Generation

A holistic approach to acquiring customers

Closing deals requires multiple tactics from both your marketing and sales teams. Demand generation breaks down silos so you can get the full picture of how your efforts are performing.

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Collage of demand generation plans, results and New Breed team.

A full-funnel approach to attracting, nurturing and closing leads.

If you’re only focused on generating leads, you’re not contributing to your company’s bottom line. Demand Generation helps you not just convert leads but also nurture them into becoming successful customers. It involves a variety of tactics ranging from SEO to content strategy to revenue operations and more. Depending on the needs of your team, New Breed’s strategists will craft a demand generation program leveraging specialists from different areas of expertise so we can be flexible to your strategic priorities.

Generate demand by:

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Attracting visitors Through a combination of a robust keyword strategy, persona-driven content and paid advertising, bring high-fit prospects to your website.
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Converting leads Provide clear calls-to-action and landing page offers that address your personas’ pain points and educate them on solutions, building their trust in your company.
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Nurturing intent Turn interest into purchase intent by demonstrating the value of your solution and differentiating yourselves from your competitors.

New Breed's development of a comprehensive demand generation program for KYROS helped increase their website sessions by 113% and exceed their lead generation goal by 239%.

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Key Initiatives

Demand Generation

Inbound strategy
Content development
SEO
Revenue operations
Paid advertising
Website optimization
New Breed inbound marketing planning meeting

Inbound strategy

Our strategists will develop a custom program to achieve your goals, ensuring all tactics are working in tandem. All of our efforts are guided by the inbound methodology which focuses on providing value to prospects so they’ll become loyal customers.
New Breed content production meeting

Content development

We take a persona-driven approach to creating compelling content on and off your website. From top-of-the-funnel blog posts that attract visitors and convert leads to sales enablement resources that build trust, we’ll develop high-quality content that fulfills your needs.
Graphic of on-page SEO actions

Search engine optimization

Our approach to SEO is driven by data and personas. They are both key to developing a keyword strategy that helps you rank above your competitors and gets your content in front of high-fit prospects. We’ll also help increase your authority and reach through off-page tactics by identifying and pursuing opportunities for guest posting and external links.
Graphic showing tech stack alignment

Revenue operations

What’s happening behind the scenes in your tech stack is just as important for your success as your customer-facing campaigns. We’ll ensure the leads you’re creating are processed properly in your CRM and followed up with appropriately by your team. Finally, our experts will build dashboards to monitor performance and increase visibility into what’s working and what isn’t.
Graphic of paid search keyword planning

Paid advertising

Deliver the right message to the right audience at the right time with paid advertising. Our data-driven, persona-centric paid strategy will help you reach new audiences and retarget existing ones while providing fast ROI.
New Breed website strategy planning meeting

Website optimization

You worked hard to bring visitors to your website, so it’s important to ensure they continue their buying journey. With website optimization, we’ll help with the strategy and technical implementation to ensure you have clear conversion opportunities and an effective nurture strategy that can apply to each of your personas.

How successful are your
marketing and sales efforts?

Our team of experts will evaluate your efforts, identify gaps and provide solutions to enable your growth.