KYROS Achieves 470% of MQL Goal with New Breed’s Demand Generation Strategy

KYROS lacked the internal resources to build a comprehensive demand generation strategy and struggled to reach digital audiences. They needed a structured attraction and conversion mechanism to quickly generate leads and acquire new customers.

Lack of Demand Generation Strategy

KYROS did not have a defined inbound approach to attract, convert, and nurture leads effectively through digital channels.

Minimal Content & SEO Presence

Their existing online content was sparse, limiting their ability to rank for relevant search terms and establish thought leadership.

Need for Scalable Lead Nurturing

KYROS required automated systems to efficiently engage site visitors and guide them through the buyer’s journey.

SOLUTION

Building a Full-Funnel Demand Generation Engine

New Breed helped KYROS create a strong inbound marketing foundation by implementing SEO-driven content, gated offers, and conversion mechanisms to maximize digital engagement.

SEO & Content Strategy for Thought Leadership

New Breed developed an SEO-driven content strategy centered on intent, helping KYROS rank for relevant keywords and establish industry authority.

Lead Generation & Conversion Optimization

Through gated content offers, CTAs, and co-marketing initiatives, KYROS improved lead acquisition and engagement, driving organic traffic and conversions.

Automated Lead Nurturing & Chatbot Strategy

Using HubSpot workflows and a chatbot strategy, KYROS engaged visitors with personalized content and guided them toward high-value offers and consultations.

RESULTS

Results Transforming Digital Engagement into Measurable Growth

114% increase in site sessions

51% of sessions from organic traffic (exceeding the 40% industry benchmark)

240% of lead goal achieved

470% of MQL goal achieved