Account Based Marketing

Turn intent signals into coordinated action across the full buying group.

New Breed’s ABM services combine strategic expertise with proven technologies to help companies make revenue-driving connections with the prospects and customers who matter most.

At the forefront of ABM innovation

As an elite HubSpot Partner, three time winner of Partner of the Year, and a close collaborator of the world’s top ABM platform like 6sense, Adroll, and Apollo, New Breed gives B2B companies unmatched expertise. We help you navigate the evolving ABM landscape with solutions that integrate seamlessly across your tech stack: driving alignment, visibility, efficiency, and revenue impact.

AI-powered ABM that activates every buying-group signal

Modern ABM requires more than strategy and segmentation–it requires intelligence. With New Breed, you can activate HubSpot’s AI-powered tools to understand when accounts enter the buying process, surfacing buying-group signals, and orchestrate coordinated outreach at the right moments. From smart prospecting and intent insights to automated personalization and operational efficiencies, AI and human expertise help your revenue team prioritize the right accounts, uncover opportunities earlier, and deliver impact with less effort.

ABM isn’t a tactic;
it’s modern Demand Generation.

New Breed helps you reach and influence the full buying group by turning account and persona-level signals into coordinated action inside HubSpot. Effective ABM requires the right strategy and tools: clarity on your ICP, visibility into who is on the buying committee, and the ability to act the moment those roles enter the buying cycle.

Our team helps you activate HubSpot-powered ABM, identifying buying-group signals, mapping content to each stakeholder, and orchestrating coordinated outreach across relevant channels and touchpoints. With AI, automation, and proven operational frameworks, we enable your team to surround critical stakeholders with the right experiences at the right time—driving faster cycles and measurable revenue impact.

Engage every stakeholder in the buying group with coordinated ABM.

To influence today’s complex deals, your team needs more than account-level visibility—you need to understand who’s on the buying committee and what signals show they’re active. New Breed helps you map buying roles, enrich HubSpot with persona-level insights, and monitor intent and engagement across the group.

With AI-assisted scoring, automated workflows, and orchestrated GTM plays, your revenue teams can surround each stakeholder with relevant messaging and outreach, the moment they enter their buying process.

A Blueprint that aligns your teams and technology to a scalable ABM strategy.

To reach, influence, and convert your highest-value accounts, you need more than a target account list. You need a proven, reputable blueprint for ABM that gives your teams clarity, alignment, and the right systems to execute.

New Breed's ABM blueprint is designed to help you:

Audit your current workflows and identify opportunities for improvement
Define and prioritize target accounts with org-wide alignment
Bring sales, marketing, and RevOps together around a shared approach
Recommend and document the right ABM technology stack and configuration.

With New Breed, you can establish this foundation in weeks, not months, so your team can adopt ABM quickly, reduce friction, and move faster than competitors still trying to build it from scratch. It all starts with your ABM assessment.

“Our partnership with New Breed has been a game changer. Their strategic prowess, industry acumen and commitment to our success have propelled our Saas brand from ground zero to a remarkable $1 million in ARR within the first 12 months. New Breed’s ability to navigate the challenges of an ultra-specific ABM strategy in a niche market sets them apart as true experts in the field.”

Chris Laskowski | Marketing Director | New Home Star

Unlock the impact of ABM with New Breed.

When ABM is done right, personalization and precision become your competitive advantage. We help your team activate the technology, strategy, and processes across your tech stack that drive long-term, scalable growth.

Align Sales, Marketing, and Customer Success. Unite your revenue teams around shared goals with coordinated outreach, tailored content, and consistent account engagement.

Accelerate sales cycles. Influence decision-makers earlier by orchestrating targeted, connected touch points across the buying committee.

Increase ROI. Focus resources where they matter most—on high-value accounts that produce measurable revenue impact.

Unlock HubSpot's ABM features Activate HubSpot’s ABM tools, including account scoring, buying-role insights, intent indicators, and Prospecting Agent, to surface real opportunities and trigger timely, high-impact outreach across your teams.

Uncover early buying intent. Use intent data and buying-group signals to identify when accounts entire their buying process, align your GTM teams on who’s active, and prioritize outreach at the exact moment it’s most likely to convert.

Reporting that works. Use real-time insights to identify what’s working, what’s not, and how to continually optimize each account’s journey.

ABM Solutions designed to meet your needs.

Kickstart your ABM motion with a strategic Blueprint from New Breed: built to accelerate your pipeline, align your revenue teams, and drive impact across the entire customer lifecycle. Our approach gives you the clarity, structure, and HubSpot-enabled foundations you need to scale ABM with confidence.

ABM
Blueprint

A strategic, actionable plan to help you align your ABM channels, buying groups, and ABM tech stack.

What's included:

An ABM Blueprint
Defined target account list
Tech stack recommendations
Segmentation recommendation
Recommended drip campaigns

Standard Implementation

Let New Breed put your Blueprint into action with ad and email campaigns, segmentation set up, and reporting dashboards.

What's included:

Defined target account list
Form strategy
Lifecycle stages
Campaign recommendations
Tech stack recommendations
Segmentation setup
HubSpot reporting dashboard

Advanced Implementation

Maximize your ABM Blueprint strategy with additional ad and email campaigns, life cycle stages, lead routing, and ABM account scoring.

What's included:

Defined target account list
Form strategy
Lifecycle stages
Tech stack recommendations
Segmentation setup
Lead routing
Ad and email campaign(s) launch
ABM account scoring
2 HubSpot reporting dashboards

Build your blueprint for ABM readiness.

Let HubSpot’s most accredited and three-time North America Partner of the Year assess your ABM readiness and unlock an ABM approach that maximizes revenue impact with minimal time-to-value.

Frequently Asked Questions about ABM

How can HubSpot actually execute ABM?

HubSpot’s ABM tools let you define target accounts, personalize campaigns, and measure engagement across channels. But the platform is only as effective as the strategy behind it.

How do I know if a HubSpot partner is the right fit to run our ABM program?

New: The right HubSpot partner for ABM should demonstrate deep expertise across data, technology, process, and program design. Look for a partner who can:

Build and execute account-based strategies natively within HubSpot,
Align your data model, tech stack, and go-to-market teams around clearly defined ICPs and buying groups,
Configure HubSpot’s ABM tools, workflows, and reporting, and
Integrate key ABM platforms—like RollWorks, 6sense, Apollo, or others—into HubSpot so your signals, scoring, and outreach stay connected.

Case studies, HubSpot accreditations, and proven customer outcomes are the best indicators of a strong ABM partner.

How do I align my sales team with an ABM program in HubSpot?

Alignment starts with shared visibility and shared goals. HubSpot makes this possible by giving both sales and marketing access to the same account-level data, buying role insights, and engagement timelines. With features like Target Accounts, Account Overview, playbooks, and the Prospecting workspace, your reps can easily see which accounts are prioritized, what actions marketing has taken, and what steps to take next.

New Breed strengthens this alignment by helping you define ICP criteria, build unified ABM workflows, and use RevOps best practices to ensure everyone is executing from the same strategy and system.

What’s the difference between HubSpot’s ABM tools and a full ABM platform?

HubSpot’s native ABM tools provide everything most B2B companies need to identify target accounts, personalize outreach, align teams, and measure performance—all within the CRM your sales, marketing, and service teams already use. It’s ideal for organizations looking for a streamlined, connected, cost-efficient ABM solution.

A full ABM platform (like Demandbase or 6sense) offers advanced capabilities such as deep intent models, predictive analytics, account advertising orchestration, and multichannel journey tracking. These platforms are powerful, but they also come with higher complexity, higher cost, and a heavier lift to operationalize.

New Breed helps you determine which approach fits your goals—and if you choose HubSpot, we ensure you fully unlock its ABM capabilities and AI tools without adding unnecessary tech or friction.