AI Services

Maximize AI to boost productivity and scale growth.

Q: How can AI improve my marketing, sales, and service operations in HubSpot?

AI can improve marketing by scaling content and campaigns, enhancing segmentation, and supporting AEO-driven updates to CMS content. For sales, it can automate prospect research, prioritize accounts with buying intent, generate outreach, and streamline follow-up. For service, it can support conversational agents, knowledge base generation, sentiment analysis, and smarter routing—helping teams work faster and deliver better experiences.

Q: Can HubSpot's native AI features be customized for my business?

Yes. HubSpot AI tools—such as Breeze CoPilot, AI Agents, Buying Intent scoring, and AI-powered sequences—can be configured to match your data, ICP, playbooks, and processes. We tailor these capabilities so the outputs are accurate, relevant, and actionable for your teams.

Q: What’s the difference between HubSpot’s built-in AI tools and custom AI solutions?

HubSpot’s built-in AI is designed for common workflows like content generation, task creation, prospecting, and scoring. Custom AI solutions go further by integrating external LLMs, encapsulating client-specific business logic, automating cross-system workflows, and enabling specialized agents or toolsets that operate directly within HubSpot.

Q: Can AI help generate more pipeline or improve content performance?

Yes. AI can increase pipeline by improving account prioritization, automating prospecting and follow-up, and enabling more personalized outreach at scale. It can also improve content performance by supporting AEO, refreshing and repurposing CMS assets, and helping teams create and optimize content for both traditional and AI-powered search.

Q: What ROI can we expect from bringing AI into HubSpot?

ROI typically comes from increased productivity, faster follow-up, improved prioritization, and reduced manual work across marketing, sales, and service. While results vary based on data readiness and scope, teams often see measurable impact once AI is embedded into governed, repeatable workflows.

AI is changing how revenue teams work. We help you operationalize HubSpot AI across marketing, sales, and service so your teams can work smarter, prioritize better, and execute faster. From HubSpot Breeze Intelligence to AI-powered prospecting agents to building custom agents, we help teams activate RevOps AI directly inside HubSpot.

Request An AI Readiness Scorecard

AI in HubSpot that drives smarter, faster, connected growth.

AI is reshaping how revenue teams, and HubSpot is leading that transformation. With new capabilities like Breeze Intelligence, AI Agents, Buying Intent, and signal-driven automation, your CRM can research prospects, prioritize accounts, generate content, automate follow-up, and improve experiences. At scale.

Top performing companies don't just adopt AI; they operationalize it. 77% of top performing HubSpot using teams now use AI regularly and effectively (State of HubSpot 3.0), embedding it directly into workflows that improve targeting, personalization, and planning.

But AI only delivers impact when it's aligned to your data, processes, and goals. We help you activate, customized, and operationalize HubSpot AI across your entire RevOps engine so your team can work smarter, move faster, and drive predictable growth.

The New Era of HubSpot AI

HubSpot's latest AI capabilities are transforming the CRM, but only if your data, systems, and processes are ready for them. HubSpot has invested heavily in making AI practical and accessible. In fact, 79% of HubSpot users say they feel well supported when integrating AI into their sales processes, far higher than teams on other platforms. But support alone doesn't guarantee results.

Today's teams struggle with:

New HubSpot AI SDR features like Buying Intent, Signals, and Prospecting Agent that require clean, enriched data.
Breeze Intelligence and native HubSpot AI agents that need proper configuration to perform well.
AI-powered CRM automation that breaks down when processes are inconsistent or teams work from different playbooks.
Fragmented data, unstructured content, and missing governance needed for responsible AI activation.
Challenges integrating AI into the CRM without cross-functional RevOps expertise.

We help teams move beyond AI experimentation to achieve real, repeatable AI execution directly in HubSpot.

Let's talk AI Strategy

AI Engine Optimization (AEO): Get Cited. Get Found. Get Chosen.

AI-powered search is here. Buyers are getting answers from Google SGE, ChatGPT, Bing Copilot, and Claude before they ever reach your website. When your content is optimized to be surfaced and cited by these engines, you stay visible, credible, and ahead of your competitors.

With New Breed's AEO services, you'll:

Increase visibility in AI-generated results
Be cited when buyers ask priority questions
Drive pipeline by keeping competitors out of AI answers
Stay ahead with monitoring that tracks AI citations, competitors, and missed opportunities

Make your content discoverable in the new AI-driven search landscape.

Let's talk AEO strategy

Unlock the power of AI.
Right in HubSpot.

HubSpot’s AI tools, like Breeze Assistants and AI agents, are just the start. We help you connect these capabilities to your workflows and data systems, creating a foundation for smarter decisions and scalable automation. With unified data readiness and the right strategy, your team is set to lead in an AI-powered future.

We help you:

Enhance processes and enable predictive insights.
Customize AI solutions for to your business goals.
Train your team for AI adoption and ROI.

HubSpot AI Capabilities

Breeze Assistant & HubSpot AI Agents Optimize Breeze Intelligence and configure HubSpot AI agents to automate research, routing, enrichment, and CRM workflows, consistently and safely.

AI SDR Features & Buying Intent Activate Buying Intent, Signals, and Prospecting Agent to prioritize the right accounts, automate follow-up, and supercharge your outbound motion.

Customer Agent Deploy a single AI agent across marketing, sales, and service to qualify prospects, answer questions, book meetings, and resolve issues using full CRM context and on-brand responses.

AI-Powered Data Management with Data Hub Unify scattered data, improve data quality automatically, and activate trusted customer intelligence across HubSpot so AI tools operate with accuracy and confidence.

AI Data Activation in HubSpot Clean, structure, and unify CRM data so HubSpot’s AI models generate accurate insights, scores, and automations your team can trust.

How we apply AI in HubSpot

We help you apply HubSpot AI across your HubSpot instance and RevOps engine to drive connected, scalable growth.

We audit your data, workflows, and HubSpot configuration to assess AI readiness and uncover the most impactful automation opportunities across marketing, sales, and service.

What we assess:

Data quality, enrichment, and governance
GTM workflows and handoffs
AI readiness for Breeze, Agents, Buying Intent, and Content

This phase ensures AI is applied where it will drive real impact. Not noise.

We build and optimize workflows and AI agents that handle routing, research, follow-up reporting, and service motions, reducing manual work and boosting productivity.

What we automate:

Agent-driven prospect research and follow up
Routing, task creation, and orchestration for customer support
Cross-team workflows powered by AI

This is where AI moves from assistance to execution.

Start with AI Data Readiness Scorecard

Before you can scale your AI strategy, your data has to be ready. Our AI Readiness Scorecard evaluates your HubSpot data maturity across three key areas:

Data Origination & Integration: Is your data flowing cleanly and consistently?
Data Quality: Are these gaps, inconsistencies, or duplicates?
Data Governance: Is your data standard and AI-actionable?

You'll get a personalized scorecard, expert insights, and a roadmap for activating AI across your HubSpot ecosystem.

Is Your Data AI-Ready? Find Out

Get more than AI-ready. Get AI-empowered.

AI in HubSpot isn’t just about tools—it’s about transformation. We help forward-thinking companies turn strategy into execution with clean data foundations, smart platform integrations, and bespoke AI agents that drive results at scale.

Maximize HubSpot's AI Adopt and operationalize Breeze AI agents, AI-powered sequences, and predictive scoring to embed intelligence across content, reporting, and sales motions.

Integrate 3rd- Party AI Platforms Connect external AI platforms (ChatGPT, Claude, Gemini, etc.) directly into HubSpot to power workflows, scoring, and automation.

Build Custom AI Agents We build custom AI agents that understand your specific business needs, leading to more efficient workflows, better customer experiences, and increased productivity and sales.

Extend & Orchestrate HubSpot AI with New Breed Tools New Breed’s tools extend native HubSpot AI to support client-specific logic and complex workflows. We enable agents to interact with shared tools and other agents, creating a sophisticated ecosystem for advanced, real-world RevOps automation.

“New Breed has quickly proven themselves to be the partner we've been looking for. Extremely organized, quick to respond, creative, and accessible, so far things have been very smooth sailing. We're utilizing them as an extension of our demand gen, content and website teams. We spent the better part of 6 months looking for the right agency to help us and couldn't be happier with our decision.”

Megan Berry | Vice President, Demand Generation | Axonius

Let's get your data ready for AI.

Our consultants are ready to help assess your AI readiness and unlock an AI approach that maximizes revenue impact with minimal time-to-value. Get started today.

Get your ai data readiness scorecard

Frequently Asked Questions about HubSpot AI

What types of AI services can you implement within HubSpot?

We implement both HubSpot-native AI and custom AI solutions tailored to your GTM motion. This includes Breeze Intelligence, HubSpot AI Agents (like Customer and Prospecting), Buying Intent, AI-powered sequences, predictive scoring, workflow automations, and integrations with tools like ChatGPT, Claude, and Gemini. We can also build HubSpot-compatible AI agents that read, write, and take action inside your CRM.

How can AI improve my marketing, sales, and service operations in HubSpot?

AI strengthens every part of your RevOps engine:

Marketing:
- Generate and optimize content with AI agents
- Improve targeting with predictive audiences
- Use AEO insights to enhance CMS performance
- Automate segmentation and campaign workflows
Sales (xDR):
- Automate prospect research with AI SDR agents
- Prioritize accounts with Buying Intent + Signals
- Improve call summaries and pipeline visibility
Service:
- Deploy conversational support agents
- Auto-generate knowledge base content
- Use AI for sentiment analysis and escalations
- Route tickets intelligently with HubSpot workflows

Can HubSpot's native AI features be customized for my business?

Yes. HubSpot AI tools—including Breeze Assistant, AI Agents, Buying Intent scoring, and AI-powered sequences–can be configured to match your data, ICP, playbooks, and processes. We tailor every AI feature to your business model so the outputs are accurate, relevant, and actionable.

What’s the difference between HubSpot’s built-in AI tools and custom AI solutions?

HubSpot’s built-in AI is fast to activate and ideal for common actions like content generation, task creation, prospecting, and scoring.Custom AI solutions go further: they can integrate external LLMs, perform complex data actions, automate cross-system workflows, or operate as bespoke agents that complete specialized tasks. The best approach often blends both.

Can AI help generate more pipeline or improve content performance?

Absolutely. AI in HubSpot can increase pipeline by prioritizing the right accounts, automating outreach, improving follow-up consistency, and expanding your outbound capacity without adding headcount. On the content side, AEO + HubSpot AI tools help your content get cited in AI results, refresh your CMS assets, and scale production—leading to higher visibility and stronger inbound performance.

What ROI can we expect from bringing AI into HubSpot?

Teams typically see ROI through:

More pipeline from better prioritization
Higher productivity across marketing, sales, and service
Faster follow-up and tighter sales execution
Improved content performance across AI search
Reduced manual work and more accurate reporting

Most clients see measurable impact within 30-90 days, depending on data readiness and complexity.

Turn AI learning into action.

Our mission to help companies unlock their growth starts and ends with high-impact education and practical, real-world guidance on AI. Check out our guides, webinars, templates and more.

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