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Paid Advertising Services

Drive predictable ROAS at scale with paid advertising.

We help companies build, manage and scale paid advertising campaigns to increase ROAS, maximize quality conversions and connect your business with more high-fit leads.

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Winning with Paid means standing out from the crowd.

As a Certified Google Ads Partner, New Breed's team of paid advertising experts helps companies boost their position, reduce wasted spend, improve cost per opportunity, and confidently achieve high ROAS across even the most competitive terms and industries.

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Star IconWhere Buyer Intent Meets Revenue: Paid Advertising That Performs

Paid advertising is most effective when it’s built around buyer intent, revenue outcomes, and clear attribution. New Breed helps mid-market, corporate, and enterprise organizations design and manage paid advertising strategies that attract the right buyers, convert demand efficiently, and demonstrate measurable return on ad spend.

Our paid advertising strategists work as extensions of your team, aligning paid programs with your ideal customer profiles, buyer journey stages, and revenue goals. We focus on intent-driven keywords, audience targeting, and conversion paths that support opportunity and pipeline creation; while integrating paid performance with HubSpot reporting for full-funnel visibility.

By combining paid media expertise with deep organic, web, and RevOps alignment, New Breed helps teams reduce wasted spend, improve cost per opportunity, and confidently invest in paid channels that drive predictable growth.

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Paid advertising can generate pipeline and drive serious ROI — if you get it right.

Reaching your high-intent buyers before your competitors seems to get harder every day. But even harder than reaching your audience is converting them into opportunities and paying customers. New Breed knows this; that’s why we use a holistic, data-driven approach to paid advertising and take into account every facet of a campaign — from keyword selection and ad creative to landing page optimization and testing. The result? Paid advertising strategies that reach the right searchers at the right time and bring in real revenue.
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PAID ADVERTISING OUTCOMES

How our paid advertising services help you grow.

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Make data-driven investments. Optimize, review and report on investment performance to prioritize the right keywords, campaign strategies and platforms, so you can maximize ad performance without spending more.
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Take an intent-first approach. Lead with an intent-first approach that gives prospects the right content at the right time, and measure return on ad spend to make revenue attribution predictable and consistent.
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Optimize campaign messaging. Use your paid program to test and determine the greatest performing messaging and designs, then deploy across channels.
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Generate a positive return on investment. Target high-intent buyers while minimizing wasted spend to ensure your investment is optimized to generate the best ROI possible.
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Grow your opportunities and pipeline. Turn to paid to improve revenue-focused metrics, like lead volume and quality, conversion rate and opportunity creation.
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Merge your paid and organic efforts. Increase efficiency between paid and organic efforts with an aligned account team that deeply understands efforts and success across both channels.
HOW WE ACHIEVE YOUR GOALS

Our agile approach to paid advertising.

Strategize
Execute
Measure
Adjust & Accelerate
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You guide us through your goals and target audience. We audit what’s worked (and what hasn’t).

We conduct a workshop with your team to understand your advertising goals and requirements. From there, we use tools like Google Ads, HubSpot and SEMrush to map out a strategic plan for spend, creative and targeting that maps back to our objectives and aligns with your overall marketing and sales strategy.
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We produce, refine and launch your ad campaigns.  

From start to finish, our team develops the strategy, audience/keyword build, content and design assets — including rigorous QA — to ensure alignment with your campaign goals and creative requirements. We make sure your campaigns are configured correctly and built for maximum impact across channels.
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We measure our efforts based on ROI — not vanity metrics.

We take an intent-first approach that prioritizes revenue over 'vanity metrics', and identify keywords that signal when a buyer is further along their journey. Using key metrics like cost per opportunity, average deal value and more, we report and analyze performance based on ROI and return on ad spend (ROAS).
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We refine campaigns and investments based on performance. 

With our ad performance data and analysis in hand, we conduct targeted tests for slight variations in ad creative, messaging and campaign setup to maximize performance. We review performance and align on which efforts should be adjusted or get additional investment. Together, we determine how to increase the leads that are converting into revenue, and adjust our paid program accordingly.
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We unify your paid advertising with your organic search, revenue operations and overall demand generation strategy.

Most paid providers narrow their focus to just your advertising strategy. For New Breed, paid advertising is just one piece of your larger growth puzzle, and is only as effective as the sum total of your demand generation strategy. Our paid advertising team takes full advantage of HubSpot and works cross-functionally with experts in RevOps, Demand Generation strategy, Content and Web Design to create consistent, data-driven and customer centric ad campaigns that generate revenue and drive ROI. 
Request Your Advertising Assessment
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Ready for your paid advertising to deliver real revenue and ROI?

Connect with us to see how expert-led paid advertising services can generate more leads, opportunities and revenue for your business.

Request Your Advertising Assessment

Frequently Asked Questions about Paid Advertising

What paid advertising channels does New Breed manage?

We support paid strategies across Google Ads, LinkedIn, Microsoft Ads, Meta, and select ABM platforms. Channel selection is driven by your target personas, buyer intent, and revenue objectives — not a one-size-fits-all media mix.

How does New Breed measure paid advertising success?

We prioritize revenue-driving metrics such as cost per opportunity, cost per deal, return on ad spend, and pipeline influence. While lead volume and CPL matter, our focus is on whether paid efforts contribute to predictable revenue outcomes.

How is your paid strategy different from other agencies?

Many agencies optimize for clicks or top-of-funnel conversions. New Breed uses an intent-first approach, targeting keywords and audiences that signal consideration or decision-stage buying behavior to improve revenue attribution and ROI.

Can paid advertising work if our organic strategy is already strong?

Yes. Paid and organic strategies are most effective when aligned. Our team leverages expertise across both disciplines to determine where paid can accelerate demand and where organic efforts should take priority for efficiency.

Do you help improve landing pages and conversion rates?

Yes. Paid channels are used as testing grounds for messaging, layouts, and offers. We partner closely with web strategists, designers, and developers to optimize landing pages and apply learnings across your site.