Sales-Ready Website | Demand Generation | Lead Scoring and Routing | Multi-Touch Attribution Reporting
To tackle Materialogic's objectives, New Breed developed and deployed a website redesign strategy. The team combined deep technical expertise with inbound marketing insights to deliver a sales-ready website optimized for traffic and conversions. The new site improved UX with intuitive information architecture for a seamless user journey — while conveying value with conversion-worthy content at every touchpoint.
Six-Month Post-Launch Results
Following the website redesign, Materialogic witnessed a surge in sessions, contacts created, and customers within six months post-launch:
69% surge in
33.7% increase in
Six new customers
New Breed leveraged targeted email campaigns and sequences to establish a deeper connection with potential customers, fostering trust and credibility with each interaction.
With precision and accuracy, New Breed utilized various account-based marketing tactics, including personalized email campaigns and targeted advertising, to reach high-value prospects and generate quality leads.
To educate prospects and reinforce Materialogic's position as an industry leader, New Breed crafted a strategic content marketing plan featuring various resources, including blog posts, infographics, ebooks, and guides.
New Breed leveraged the power of social media to broaden Materialogic's reach and strengthen brand recognition. The team successfully drove website traffic through engaging content, targeted advertising campaigns, and generated leads.
Analytics and Measurement
To ensure ongoing success, New Breed implemented a thorough analytics and measurement program in HubSpot to track key metrics, such as website traffic, lead generation, and conversions. This data-driven approach allows for informed strategy adjustments and continuous optimization.
Refined Lead Scoring and Routing System
To improve lead management, New Breed implemented a sophisticated system to allow Materialogic to score leads based on the likelihood of closing, set up email sequences in HubSpot Sales Hub, route leads to team members or departments, and easily access reports in HubSpot for visibility into the sales funnel. This system helps ensure qualified leads are identified and routed quickly for faster follow-up and higher conversion rates.
Multi-Touch Attribution Reporting
By deploying custom dashboards in HubSpot, New Breed enabled Materialogic to gain valuable insight into the impact of their multi-channel investment. With a new scorecard system outlining which channels drive closed won deals and customer journey segmentation for enhanced lead tracking, Materialogic could now allocate resources more accurately to maximize returns from marketing activities.
12-Month Post-Launch Results
In a period of 12 months, ongoing demand generation and sales enablement strategy resulted in lead generation and revenue growth from sources across the funnel:
70% lead increase
765% revenue growth
1649% revenue increase
Materialogic + New Breed