Content Marketing Services
Be the Brand LLMs and Search Engines Show First.
Optimize your content to rank in search results (SEO) and show up in AI-generated answers (AEO) — ensuring leads will see your brand as the one buyers trust.
It’s Not SEO vs. AEO: It’s SEO + AEO
The work you’ve put into search engine optimization (SEO) isn’t going anywhere. It’s the first building block in online visibility, and Answer Engine Optimization (AEO) should add to that process — not steal the focus.
- SEO ensures your content ranks in conventional search results, drives long-term organic visibility, evolves with algorithm updates, and delivers structured results people find on platforms like Google.
- AEO builds on your SEO strategy, ensuring your content can be understood, trusted, and cited by generative AI models like ChatGPT, Gemini, and Perplexity.
A cohesive SEO + AEO strategy creates a dual pathway for visibility, helping buyers discover, and evaluate your brand across both search engines and generative AI tools. This integrated approach ensures your content is credible, relevant, and easy to surface — no matter where buyers look for information.
Does your B2B content strategy reflect buyer behavior?
With rapid shifts in how people search, learn, and make decisions, you need a strategy built for buyers that pursue research on search engines and generative tools before they ever talk to a sales teams. Today's buyers conduct extensive research across both search engines and generative AI tools, so your blogs, long form content, and web pages are only valuable if they can be discovered and accessed. That means building content that's not just insightful, but also optimized for both search and AI visibility.
We've helped clients improve their SEO strategies for years. Now, we are embedding our AEO framework into every content engagement too. AEO expands on your SEO strategy to increase your brand's visibility and credibility while strengthening your pipeline to improve each buyer's experience.
MEASURING SEO & AEO Outcomes
Test optimization strategies and monitor your online presence.
Buyers want fast, credible answers and we make sure they find yours. From keyword-based search to AI-powered results, we optimize your content to rank, resonate, and be cited. Get actionable SEO + AEO content strategies and reporting to track measurable progress.
Help your buyers find answers to their questions.
Boost conversions and brand trust with dual optimization.
AEO strategies to boost brand credibility.
Build credible thought leadership that stands out
Use AI to surface and serve buyer intent.
“Getting our first closed deal through our AEO efforts with New Breed is incredibly exciting. The lead came through ChatGPT and closed within just two weeks — after only one call and demo. It’s amazing to see how quickly optimizing for AI engines can deliver real results, proof that great things happen fast when smart marketing meets AI.”
AEO + SEO powered by AI tools and expert human strategists.
As the top investment area for high-growth companies in 2026*, Generative AI brings to market a fundamentally new approach to content. We help customers find fast, actionable opportunities to use AI — and we use these tools in our services to unlock quality and efficiency gains when it comes to market research, keyword analysis, content generation and refinement, and more.
Your New Breed team acts as a strategic guide so you can take advantage of AI inside your organization. But, at every step of the way, we also ensure our strategy and deliverables are human-led, expertly polished, and contextually accurate.
