Skip to content
Request Assessment
Request Assessment
Content Marketing Services

Be the Brand LLMs and Search Engines Show First

Optimize your content to rank in search results (SEO) and show up in AI-generated answers (AEO) — ensuring leads will see your brand as the one buyers trust.

Request Your AEO Assessment
hubspot-sprocket

SEO + AEO Performance Driven by Insight.

As HubSpot’s top partner, we use your CRM and buyer journey data to deliver the right content at the right moment. Our experts go beyond traditional SEO by applying proven AEO tactics that boost your visibility across AI-driven platforms like Google SGE, ChatGPT, Perplexity, and Claude, making sure your brand shows up in the answers your buyers trust.

Don’t use HubSpot? Our expert team can still help you with AEO + SEO services — or we can even help you migrate over.

Star IconWin Visibility Across Search Engines and Generative AI

Modern buyers search, research, and validate information across both traditional search engines and generative AI platforms — long before they talk to Sales. Your content needs to show up everywhere they look. New Breed’s integrated AEO + SEO content services help your brand get discovered, understood, and cited across Google, SGE, ChatGPT, Perplexity, Claude, Gemini, and more.

We combine data-driven SEO fundamentals with structured, AI-ready content strategies that elevate your authority, improve your rankings, and position your brand directly inside AI-generated answers. The result: stronger visibility, higher trust, and content that performs across the full spectrum of search and AI tools — today and as algorithms evolve.

SEO v AEO Alt Content_v2

It’s Not SEO vs. AEO: It’s SEO + AEO

The work you’ve put into search engine optimization (SEO) isn’t going anywhere. It’s the first building block in online visibility, and AI engine optimization (AEO) should add to that process — not steal the focus.

  • SEO ensures your content ranks in conventional search results, drives long-term organic visibility, evolves with algorithm updates, and delivers structured results people find on platforms like Google.
  • AEO builds on your SEO strategy, ensuring your content can be understood, trusted, and cited by generative AI models like ChatGPT, Gemini, and Perplexity.

A cohesive SEO + AEO strategy creates a dual pathway for visibility, helping buyers discover and evaluate your brand across both search engines and generative AI tools. This integrated approach ensures your content is credible, relevant, and easy to surface — no matter where buyers look for information.
Learn More
content_seo_alt_k

Does your B2B content strategy reflect buyer behavior?

With rapid shifts in how people search, learn, and make decisions, you need a strategy built for buyers that pursue research on search engines and generative tools before they ever talk to a sales teams. Today's buyers conduct extensive research across both search engines and generative AI tools, so your blogs, long form content, and web pages are only valuable if they can be discovered and accessed. That means building content that's not just insightful, but also optimized for both search and AI visibility. 

We've helped clients improve their SEO strategies for years. Now, we are embedding our AEO framework into every content engagement too. AEO expands on your SEO strategy to increase your brand's visibility and credibility while strengthening your pipeline to improve each buyer's experience. 
Request Your Content Marketing Assessment
MEASURING SEO & AEO Outcomes

Test optimization strategies and monitor your online presence.

Buyers want fast, credible answers and we make sure they find yours. From keyword-based search to AI-powered results, we optimize your content to rank, resonate, and be cited. Get actionable SEO + AEO content strategies and reporting to track measurable progress.

icon-search visibility
Help your buyers find answers to their questions. Pair SEO and AEO to increase discoverability in both search rankings and AI responses, earning long-term visibility across platforms.
icon-gauge dashboard
Boost conversions and brand trust with dual optimization. Drive more conversions by ensuring your content ranks well and gets cited as a credible source in AI-driven tools, where buying decisions begin.
icon-handshake
AEO strategies to boost brand credibility. Shape perception and influence buying committees by becoming the voice AI models trust and the one prospects see first.
icon-evangelist
Build credible thought leadership that stands out Your New Breed content strategist will write thought leadership content using your expert team as subject matter experts, and optimize it for the platforms shaping today’s conversations.
icon-expand
Use AI to surface and serve buyer intent. Leverage the latest tools and techniques in artificial intelligence to understand what your customers are looking for, and to increase the efficiency, depth and throughput of your content program.
Our Approach

An iterative, data-driven content strategy partnership.

Strategize
Execute
Measure
Adjust & Accelerate
content_strategize

Build content strategy optimized for visibility (and trust). 

We align your brand, audience, and goals into a strategy designed for both search engines and generative platforms. Using tools like SEMrush, Scrunch, and HubSpot, we identify the keywords, topics, prompts, and language that help your brand show up and get cited in the places buyers turn to for answers.

We'll also look at the technical aspects of your site that impact SEO/AEO, including site speed, schema markup, and more 
content_execute

We create content built to rank and to be referenced. 

From blog posts to pillar pages, we write with both SEO and AEO in mind. Your New Breed strategist interviews your subject matter experts and applies AI-informed structuring and markup to help your content get discovered by people and machines, whether it’s searched or prompted. If you need help with technical page improvements, we can do that too. 
content_measure

Track SEO and AEO performance to ensure your strategy is working.  

We go beyond vanity metrics to assess how your content ranks for keywords and performs across AI tools like ChatGPT, Gemini, and Google SGE. By pairing GA4, Semrush, Scrunch, and HubSpot analytics, we connect content performance to visibility and pipeline — so you know what’s driving impact.
content_adjust

We optimize based on real buyer behavior - and evolving AI trends.

Our agile approach lets us refine your content roadmap based on what resonates with real people, increasing organic traffic and converting leads into qualified prospects (and, ultimately, customers). We prioritize what’s working, align on new goals, and accelerate your visibility for ongoing improvement.

“Getting our first closed deal through our AEO efforts with New Breed is incredibly exciting. The lead came through ChatGPT and closed within just two weeks — after only one call and demo. It’s amazing to see how quickly optimizing for AI engines can deliver real results, proof that great things happen fast when smart marketing meets AI.”

Jennifer Brunner | Director of Sales & Marketing | Materialogic

content_seo_alt_l

AEO + SEO powered by AI tools and expert human strategists.

As the top investment area for high-growth companies in 2026*, Generative AI brings to market a fundamentally new approach to content. We help customers find fast, actionable opportunities to use AI — and we use these tools in our services to unlock quality and efficiency gains when it comes to market research, keyword analysis, content generation and refinement, and more. 

Your New Breed team acts as a strategic guide so you can take advantage of AI inside your organization. But, at every step of the way, we also ensure our strategy and deliverables are human-led, expertly polished, and contextually accurate.

*The State of HubSpot 3.0 | New Breed
New Breed Logo Mark

Ready to elevate SEO + AEO strategies to increase visibility and nurture new leads?

Connect with us to see how our content strategists can move the needle for your business with SEO / AEO services.

Request Your Content Marketing Assessment

Common Questions About AEO Services and SEO Strategy

What is AEO and why does it matter for my business?

AEO (AI Engine Optimization) helps your content get recognized, understood, and cited by AI-driven search tools like Google’s AI Overviews, ChatGPT, and Perplexity. It ensures your brand shows up in the answers your buyers see — not just in traditional search results.

According to recent research from 6sense, 94% of buyers now use LLMs at some point in their buying journey. If your content isn’t optimized for AI engines, it won’t be surfaced — and your competitors’ content will.

How do I adapt my content strategy for AI-driven search engines?

Focus on creating clear, structured, factual content that AI models can easily interpret. Prioritize answering questions directly, using clean formatting, and demonstrating real expertise; AI rewards accuracy and authority over keyword density.

How quickly does SEO or AEO work?

Most businesses start seeing movement within 3–6 months, depending on competition and content quality. AEO can accelerate visibility in AI-generated answers, but both require ongoing optimization to maintain momentum.

Is SEO dead now with AI?

No, SEO is evolving. AI has changed how search works, but businesses still need strong content, a clean technical foundation, and a clear point of view. Gen AI Engines or LLMs pull content from traditional search engines when determining how to answer. This means SEO and AEO now work together to help you show up across both traditional and AI-powered search.

Is it possible to do SEO ourselves?

Yes, basic SEO can be done in-house, but it requires time, consistency, additional technology investments, and technical know-how. Many teams partner with experts to move faster, stay ahead of algorithm changes, and get more impact from their content investments.

How to implement an AEO strategy?

Start by identifying the questions your buyers ask and create structured, concise answers. Use schema markup, build topical authority, and keep content updated so AI engines see your site as a reliable source.

What is the difference between AEO and GEO?

Whether you call it AEO, GEO, AIEO, or anything else, it all comes down to the same goal: making sure your brand shows up in AI-powered search experiences — like Google’s SGE, ChatGPT, Perplexity, Claude, and others.

Unlike traditional SEO, which is centered on keywords, rankings, and crawling, AEO focuses on whether LLMs can recognize, understand, and cite your content when generating answers. In other words, it’s about earning visibility inside AI-generated responses, not just search engine results.