WHAT'S INSIDE?
Cutting-Edge Trends Shaping the Future of Revenue Growth.
What challenges do revenue leaders face in an uncertain economy? How do high-growth teams stay ahead in the market? How do AI and automation impact enterprise tech stacks, customer connections, and revenue growth?
The world is changing—yet again—and teams must remain agile. In response, leaders rely on CRM as a trusted partner to navigate disruption and align teams. To help maximize CRM value, we're excited to announce the first-ever 'State of HubSpot' report. Find insights into trends, priorities, challenges, and opportunities faced by revenue leaders to stay one step ahead.
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Who We Surveyed: In August 2023, New Breed and Censuswide surveyed over 1,000 B2B revenue leaders from US/UK businesses with 50+ employees. Each respondent completed a custom online questionnaire.
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Only 7% of revenue leaders are confident in achieving their 2023 growth targets.
Many teams are now abandoning the "growth at all costs" mindset. Instead, they’re leaning into an all-hands-on-deck approach to profitability. Along the way, they're tackling many challenges head-on:
- Finding the most impactful marketing strategies with limited resources.
- Establishing alignment between sales, marketing, and customer success.
- Effectively integrating AI throughout cross-functional departments.
80% reported lower Customer Acquisition Cost (CAC), more bookings, and revenue growth after implementing HubSpot.
HubSpot CRM suite offers tools and insights to drive growth. Companies investing in HubSpot's solutions see a positive impact on core revenue metrics, positioning HubSpot as a:
- Leading CRM: Users show a preference for HubSpot, with 60% choosing it over Salesforce for reporting and overall CRM needs.
- Comprehensive Suite: In contrast to Salesforce, a smaller percentage of HubSpot users (60% vs. 67%) have to rely on third-party applications, indicating HubSpot's extensive feature set.
- Future Investment: 80% of non-HubSpot users are either contemplating or actively planning a migration to HubSpot Hubs in the foreseeable future.
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Data Collection Methodology
New Breed, in partnership with Censuswide, conducted comprehensive research on the HubSpot ecosystem. We surveyed 1,004 marketing, sales, revenue, and RevOps leaders, aged 18 and older, across the US and UK. They represent companies with 50+ employees in software & tech, financial services, manufacturing, eCommerce, healthcare, and more.
Our study followed rigorous research standards, aligning with the Market Research Society and ESOMAR principles, and used MRS-certified panels and a double-opt-in method. The data, with a 95% confidence level and a margin of error of +/- 4.4% per country, offers a holistic perspective on the current state and future trajectory of the HubSpot ecosystem.