Mastering HubSpot Breeze AI Prompting: Best Practices for High-Quality Outputs

AI prompting is the practice of giving structured, contextual instructions to generative AI tools to influence tone, accuracy, format, and relevance of outputs.

Let’s kick off this blog with I firmly believe AI is still a teenager – it knows enough to complete quick and easy tasks but still needs adult supervision. It makes for a great brainstorming buddy and can accelerate ideation by offering fresh perspectives, generating options you might not have considered, and helping break through creative blocks. However, just like a teenager, it occasionally delivers half-baked ideas, misunderstands the assignment, or misses critical context – which is why human oversight remains essential.

You've probably heard the phrase “AI is only as good as the data it has available”. At this point, it's almost background noise. But when it comes to using AI inside your CRM or as part of your marketing workflow, the meaning still matters. 

Dirty CRM data leads to poor AI outcomes. The same is true for generative AI tools: vague inputs produce generic results. The real magic doesn't live in the AI itself: it lives in how you communicate with it.

As tools like HubSpot Breeze and Content Remix continue to reshape how marketers create and distribute contnet, one skill is becoming non-negotiable: effective AI prompting. 

The difference between mediocre and exceptional AI-generated content often comes down to one thing: the quality of your prompt. 

Whether you're repurposing a blog post for social media, creating targeted marketing materials, or streamlining your content workflow, knowing how to guide AI effectively is what separates "usable" from "remarkable."

Table of Contents:

The Fundamentals of Effective AI Prompting
The PARSE Framework for Crafting Prompts
Content Remix: Repurposing with Precision
Guiding Breeze AI for Effective Content Creation
Before vs After AI Prompts for HubSpot Breeze & Content Remix

The Fundamentals of Effective AI Prompting

At its core, crafting an exceptional AI prompt is like giving precise instructions to a highly skilled but literal-minded assistant.

Any millennials out there remember the Zoom Peanut Butter and Jelly Sandwich Challenge? The more specific, clear, and well-structured your guidance, the more accurately the AI can deliver exactly what you need.

Consider the "Peanut Butter Sandwich" analogy. If you ask someone to make you a peanut butter sandwich without any details, you might end up with anything from a hastily spread piece of bread to an elaborately constructed culinary creation. Similarly, a vague AI prompt might produce content that misses the mark entirely. By contrast, a detailed prompt that specifies bread type, spread thickness, cutting preference, and any additional ingredients ensures a much more precise result.

Good vs. Bad Prompts: A Comparative Look

Bad Prompt: "Write a blog post about marketing."
Result: Generic, unfocused content that could apply to almost anything.

Good Prompt: "Create a 500-word blog post targeting small business owners about digital marketing strategies. Use a conversational tone, include two specific case studies, and focus on cost-effective techniques for businesses with limited budgets. Structure the post with an engaging introduction, three main sections, and a strong call-to-action."
Result: A tailored, specific piece of content that directly addresses the target audience's needs and challenges.

The key elements of an effective prompt include:

• Specificity: Clearly defined scope and objective
• Context: Relevant background information
• Structure: Format, tone, and length guidance
• Audience: Who the content is for 
• Desired Outcome: What success looks like 

The PARSE Framework for Crafting Prompts 

To elevate your AI prompting skills when using Breeze AI or Content Remix, consider using the PARSE framework - this is a systematic approach to creating precise, effective prompts that guide 

Breaking down PARSE

• P — Persona
  Define the voice, expertise, and perspective the AI should adopt.
• A — Action
  Clearly state the specific task you want completed (write, remix, summarize, analyze, format). 
• R — Requirements
  Specify constraints like word count, tone, format, audience, and must-include elements. 
• S — Situation:
  Provide context about the goal, channel, or business use case.
• E — Examples: Supply sample outputs or reference materials that demonstrate that show exactly what "good" looks like.

PARSE in Action: A Practical Example

Use the PARSE method for smaller tasks, like crafting a LinkedIn post for your organization’s page, with Breeze AI or Content Remix to get comfortable with the framework.

Prompt using PARSE:

• Persona: Marketing consultant specializing in small business growth. 
• Action: Create a LinkedIn Post

• Requirements: 150-200 words, include one data point, use an inspirational tone, and include some emoji options. 
• Situation: Promoting a free digital marketing workshop for local entrepreneurs
• Examples: Provide a previous successful LinkedIn post with a similar motivational style (feel free to share examples that are not your brand’s but are what you’d like to emulate)

This structured approach transforms a generic request into a targeted, precise prompt that dramatically increases the likelihood of generating high-quality relevant content. 

Content Remix: Repurposing with Precision

HubSpot’s Content Remix transforms existing content into net-new formats—like turning a blog into social posts, emails, or ad copy—but only if you guide it strategically. Here’s how to ensure high-quality outputs:

A. Start with Strong Source Material

• Ideal Inputs: Long-form blogs, case studies, or pillar pages with:
  • Clear sections (H2/H3 headers).
  • Data points or testimonials.
  • A defined audience (e.g., "SMB marketers").
• Poor Input: A short, vague post with no structure

B. Define the Output Format Explicitly

Instead of: "Turn this into social media posts," try:

"Repurpose this 1,200-word blog into 3 LinkedIn carousel posts targeting CMOs. Focus on the ‘ROI’ section. Use bullet points, add a ‘Download Guide’ CTA, and keep tone professional but conversational."

C. HubSpot-Specific Workflows

• In HubSpot, navigate to Content > Remix
• Click "Starting remixing": here you can add a name for the remix
  (note: if you're planning on making templates out of this workflow, be thoughtful with the naming convention)
• Select the content type of the piece of content you'd like to remix
• Choose the output format (e.g., LinkedIn Post, Twitter thread, email).
• Refine the Prompt: Add constraints like:
  • "Include the stat from paragraph 3."
  • "Use emojis sparingly."

Pro Tip: Use Content Remix + PARSE together. For example:

• Persona: "B2B SaaS marketer."
• Action: "Convert this blog into a 30-second script for TikTok."
• Requirements: "Highlight the ‘pain points’ section, use slang like ‘game-changer,’ and add a poll hook."

Guiding Breeze AI for Effective Content Creation

HubSpot’s Breeze AI Content Agent generates net-new content—but it needs your direction. Think of this as being more “free form” vs Content Remix is specifically for repurposing existing content. Here’s how to optimize prompts:

A. Audience-Centric Prompts:

• Weak: "Write a marketing email about our AI tool."
  This lacks audience specificity, making it unclear who the email is targeting or what key message should be conveyed.
• Strong: "Write a marketing email for small business owners who are new to AI. Emphasize how our AI tool simplifies content creation, saves time, and improves engagement. Use a friendly and approachable tone, and include a CTA encouraging them to sign up for a free trial."
  This version defines the audience, highlights pain points, and provides clear direction for tone and messaging, leading to a more effective AI-generated email.

B. Leverage HubSpot's Context 

Breeze AI can pull from your HubSpot data. Example:

"Create an email nurturing sequence for contacts who downloaded our ‘SEO Guide.’ Reference the guide’s key tip (H2 headers) and link to our ‘Advanced SEO’ webinar."

C. Output-Specific Tricks:

• Blogs: Request "outline with H2s."
• Emails: Specify "preheader text" or "mobile-friendly line breaks."
• Ads: Add "A/B test two headlines focusing on pain vs. benefit."

Example Workflow:

1. In HubSpot, go to the Breeze AI tab and click on Content Agent.
2. Select a task (e.g., "Create a blog post").
3. Paste a PARSE-style prompt:
   • Persona: "HR consultant."
   • Action: "Draft a ‘Hiring Trends 2024’ blog."
   • Requirements: "Include 3 stats, a ‘Download Template’ CTA, and a ‘Myth vs. Fact’ section."
4. Requirements: "Include 3 stats, a ‘Download Template’ CTA, and a ‘Myth vs. Fact’ section."

Before vs. After AI Prompts for HubSpot Breeze & Content Remix

(Key: Bold = Critical improvements)

In 2025, the difference between mediocre and high-impact AI content isn’t the tool—it’s your prompts. By mastering frameworks like PARSE, feeding AI high-quality inputs, and iterating strategically, you’ll transform HubSpot’s Breeze and Content Remix from assistants into collaborators. Ready to test it? Pick one prompt from this post, run it in HubSpot, then tweak just one element (like your CTA or tone) to see the AI’s flexibility. Start small, refine often—and watch your content engine thrive.