How to Adapt Marketing for a Product-Led World

Product Led Growth (PLG) is the key strategy fueling the expansion of successful SaaS businesses like Expensify, Slack, Dropbox, and many more. But how can marketers adapt their strategies in a world driven by product?

Join SaaS experts from OpenView Venture Partners, Slack, and BlueSnap to learn how some of the top SaaS companies are adapting their marketing strategies for a product-led world.

This panel discussed...

• The pivotal shift to a product-led growth strategy
• How to balance investment in brand vs. demand generation
• Best practices for evolving your marketing strategy for PLG

To access the webinar recording, fill out the form.