How to Adapt Marketing for a Product-Led World

SaaS experts from OpenView, Slack and BlueSnap are teamed up to cover the fundamentals of a product-led growth strategy.

Product Led Growth (PLG) is the key strategy fueling the expansion of successful SaaS businesses like Expensify, Slack, Dropbox, and many more. But how can marketers adapt their strategies in a world driven by product?

Join SaaS experts from OpenView Venture Partners, Slack, and BlueSnap to learn how some of the top SaaS companies are adapting their marketing strategies for a product-led world.

This panel discussed...

  • The pivotal shift to a product-led growth strategy
  • How to balance investment in brand vs. demand generation
  • Best practices for evolving your marketing strategy for PLG

To access the webinar recording, fill out the form. 

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“New Breed’s biggest selling point is that they care about my growth just as much as their own growth and they know by being a trusted partner to me, it will help ignite their own business.”

Rachel Slater | VP of Marketing | LiniumRead Full Story