It's no secret that today's economic climate has made selling more challenging. Changing consumer expectations has required sales organizations to take a step back and adapt their sales process accordingly.
We interviewed top sales executives in the HubSpot ecosystem to learn just how the buyer's journey has changed. We learned that:
🚧 Customers are more cautious than ever
👬 Buying committees are growing
🔄 Sales cycles are longer
📊 Reporting on your sales process is paramount
In this guide, we provide actionable insights on how to address these key challenges. You'll walk away with a better understanding of:
- How selling with empathy can build buyer trust
- How to manage new stakeholders
- How to win over the CFO
- How to create a joint evaluation plan
- Which parts of your sales process should be automated
- What sales process KPIs you should be tracking
- How to maintain pipeline hygiene
- How to overcome team performance issues
