It's no secret that today's economic climate has made selling more challenging. Changing consumer expectations has required sales organizations to take a step back and adapt their sales process accordingly.
We interviewed top sales executives in the HubSpot ecosystem to learn just how the buyer's journey has changed. We learned that:
π§ Customers are more cautious than ever
π¬ Buying committees are growing
π Sales cycles are longer
π Reporting on your sales process is paramount
In this guide, we provide actionable insights on how to address these key challenges. You'll walk away with a better understanding of:
- How selling with empathy can build buyer trust
- How to manage new stakeholders
- How to win over the CFO
- How to create a joint evaluation plan
- Which parts of your sales process should be automated
- What sales process KPIs you should be tracking
- How to maintain pipeline hygiene
- How to overcome team performance issues
βWe were able to implement the HubSpot CRM in such a seamless way that it added value to our sales process as it happened and immediately started producing a return on investment. Implementing a CRM is daunting and I am very thankful we had New Breed as a partner.β
Ray Keating | Sales Operation Lead | Teamwork
