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Content & SEO Assessment

Maximizing your organic brand visibility when users are actively searching for a solution you provide.

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Capturing your audience’s attention when they are actively searching for a problem or solution is the most effective way to convert your site visitors into leads, opportunities, and pipeline. Our Content & SEO assessment can help you tell a story that inspires your audience, educates and motivates your buyers, and ensures your most valuable content is found when your ideal customers need it the most.

After your Content & SEO Assessment, you’ll walk away with:

  • Strategic Content Blueprint: Develop a unique, effective content strategy aligned with your brands, goals, and target topics.

  • Keyword Visibility Analysis: Our team will identify your highest converting content and provide recommendations on how to improve visibility of your highest value keywords.

  • Technical Errors: We’ll identify technical issues on your website negatively impacts SEO and provide a clear roadmap on how to remediate these issues.

  • AI-Powered Efficiency: We’ll provide your team with our approach on how to leverage AI tools to increase the velocity of your content engine without negatively impacting your rankings.

  • Thought Leadership: We’ll provide a roadmap on how to establish thought leadership in the eyes of search engines and your readers in order to maximize keyword rankings.

  • Conversion Rate Optimization: We’ll audit your organic conversion rates and identify ways to improve your lead capture from your blog.

  • Quick Wins: We’ll provide a list of quick win updates across your content in order to improve existing performance and increase visibility across Google’s SERP.

SCALING B2B ORGS ON HUBSPOT

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CONTENT & SEO OUTCOMES

Elevate your brand — and your bottom line.

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Improve long-term organic visibility. Understand what your customers are looking for and speak directly to their challenges to build and scale your organic visibility and generate quality leads.
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Increase visitors, conversions and revenue. Create and launch content that resonates at every stage of your buyers’ journey to improve key metrics like lead volume, lead quality, conversion rates, and customer acquisition cost.
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Build an informative, inspiring brand community. Bring your unique brand identity to life and increase its visibility with content that adds value to every corner of your business community — from customers to prospects and partners.
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Do more with HubSpot’s content features. Use HubSpot to deliver the right content to the right audience at the right time in their customer journey; like an educational followup for event attendees, or a persona-specific newsletter.
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Harness AI to increase quality and efficiency. Leverage the latest tools and techniques in artificial intelligence to understand what your customers are looking for, and to increase the efficiency, depth and throughput of your content program.
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Establish your company as an innovative thought leader. Online content can be full of noise and bad intel. Content can make you the trusted voice that your prospects, customers and overall community consistently seek for expertise and solutions.
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An iterative, data-driven Content & SEO partnership.

We pair our expertise and approach with your business model and solutions to build the best content engine powered through expert SEO for your website traffic, lead acquisition, and revenue growth.

 

  • Strategize:  Our strategists conduct deep research on the topics, trends and keywords that matter in your industry. We partner with you to align on (or build) actionable brand messaging, then turn our findings into a detailed content production plan.

  • Execute: In addition to our research and industry knowledge, we interview your subject matter experts to learn what details matter most to your market. We write, optimize and thoroughly QA every deliverable before we launch. And with AI-powered content production, we deliver quality and quantity. 

  • Measure: Though steady organic traffic takes time to build, our team tracks the performance — and revenue impact — of every piece we touch, whether it's newly written or optimized for text and image search results.

  • Adjust & Accelerate: Throughout this phased approach, we learn for each persona which topics, keywords and messaging drive the best conversions and contribute the most to your overall demand generation efforts. We take those learnings, align with you on our refined plans, and adjust our strategy accordingly.

“I’ve had the pleasure of working with the New Breed team for one year now and I have nothing but positive things to say about them as well as positive results to show. They’re expertise in CRO, SEO and paid search has helped my company seamlessly rebrand without any hiccups or losses in rankings or traffic. If you’re in the market for an agency, I highly recommend New Breed.”

Damarley Robinson | SEO Analyst | Aventri