What to expect from your paid advertising audit:
Performance Analysis: We’ll review performance trailing 6-12 months and identify campaigns to scale and campaigns to pause. Additionally we’ll give you actionable ways to scale quality campaign performance.
Conversion Setup Analysis: We'll review and verify your account is tracking conversions accurately to ensure Google algorithm is getting the most accurate and valuable information.,
Account Structure Analysis: We’ll review the structure of your campaigns and ad groups to identify if your account setup is affecting performance
Keyword Analysis: We’ll review your search terms and the offers you are advertising to provide insights into which keywords are generating value and which keywords are wasting spend
Ad Copy Analysis: We’ll review your ad copy for messaging and keyword best practices with the goal of improving campaign quality score performance
Landing Page Analysis: We’ll review your landing pages for keyword relevancy and conversion rate to help you convert more visitors into leads
Optimization Score Analysis: We’ll review your campaign optimization scores and help you to understand how to maximize campaign impression share while minimizing your keyword bids
