DelCor Boosts Traffic and Drives Qualified Leads with New Breed
DelCor, an IT consulting firm for nonprofits and associations, sought a strategic partner to optimize their inbound marketing strategy. After an unsatisfactory agency experience, they turned to New Breed to refine their HubSpot setup, improve their digital presence, and increase lead quality.
CHALLENGES
Challenges Creating an Inbound Strategy to Attract and Convert High-Quality Leads
DelCor sought to attract their niche audience by automating lead qualification and optimizing their website, despite limited marketing resources and an outdated digital strategy. The company needed a structured approach to efficiently generate and manage high-fit leads. Their goal was to improve digital engagement and conversions with a more targeted and streamlined marketing effort.
Limited Internal Capacity
A single marketer managed both online and offline efforts, making it difficult to scale inbound initiatives effectively.
Inefficient Lead Qualification Process
Manually qualifying nonprofit and association leads was time-consuming and hindered conversion efficiency.
Disorganized HubSpot Portal & Website UX Issues
Their HubSpot instance and website structure lacked optimization, making strategic planning, reporting, and user experience improvements difficult.
HubSpot Products Used
Marketing Hub
Sales Hub
SOLUTION
Solution Establishing an Inbound Growth Engine with Optimized Lead Management
New Breed restructured DelCor’s inbound marketing approach, aligning their website, lead qualification, and content strategy for maximum efficiency.
Inbound Readiness & Lead Qualification Automation
New Breed conducted an Inbound Readiness workshop to align marketing and sales processes, standardize form strategies, and automate lead qualification for nonprofit organizations.
SEO-Driven Content Strategy
Through topic clusters and optimized blog content, New Breed improved DelCor’s organic search rankings and aligned their editorial calendar with audience pain points.
Website Optimization & Improved UX
A full website cleanup and new sub-page templates improved navigation, engagement, and conversion rates, aligning the digital experience with DelCor’s brand authority.
Conversion Optimization & Nurture Campaigns
By improving CTAs, landing pages, and email nurturing sequences, New Breed ensured prospects progressed smoothly through the funnel with relevant content and engagement strategies.
Database Cleanup & Segmentation
By removing outdated contacts and refining audience segmentation, DelCor enhanced email performance and improved the quality of lead data in their CRM.
RESULTS
Results Driving Higher Quality Traffic and More Conversions
60% increase in overall website traffic
69% growth in organic traffic
107% increase in qualified leads
Significant improvement in non-brand search impressions and clicks to the website
Unlock Your Growth Potential with New Breed
Discover how New Breed’s inbound expertise can transform your lead generation.
