CHALLENGES
Outdated Integration Slows Growth: IT Avalon’s Bottleneck in CRM-ATS Syncing
IT Avalon relied on JobDiva as its Applicant Tracking System (ATS) and HubSpot as its CRM. However, the native integration between the two platforms was insufficient for their needs. The primary challenges included:
Limited Data Syncing
The native integration only allowed for transferring individual contact records, leaving out crucial details related to sales, recruiter, and candidate activities.
API Limitations
JobDiva’s API was 30X slower than HubSpot’s, causing significant delays in data synchronization and limiting the effectiveness of their sales and marketing strategies.
Operational Inefficiencies
The inability to track detailed customer interactions hindered data-driven decision-making and sales performance.
To fully leverage both JobDiva and HubSpot, IT Avalon needed a solution that could bypass these limitations and enable seamless, high-speed data synchronization.
SOLUTION
Building a Custom HubSpot Integration for Lightning-Fast Data Syncing
IT Avalon partnered with New Breed’s RevOps team to develop a custom HubSpot integration that optimized performance and enhanced data management capabilities. Key elements of the solution included:
Custom API Integration for Faster Data Syncing
New Breed developed a secure API connection to synchronize multiple objects between JobDiva and HubSpot. To optimize API calls and enhance data processing speed, a custom backend message-based system was also built as part of the integration.
Advanced Behavioral Event Tracking
Custom behavioral events were implemented to track specific activities and interactions within HubSpot to support IT Avalon’s complex processes. The team also enabled real-time event logging to gain valuable insights into customer behavior.
Enhanced CRM Sync with a Reliable Data Queue System
To ensure seamless synchronization between JobDiva and HubSpot without disruptions, New Breed built a robust data queue system that enhanced JobDiva’s API log. Additionally, the team automated contact and activity updates, significantly improving efficiency and eliminating the need for manual data entry.
Sophisticated Workflow Automation
New Breed implemented custom triggers based on IT Avalon’s specific business events, streamlining tracking, analysis, and automation across workflows. The solution also enabled real-time updates, fostering better collaboration between sales, marketing, and recruiting teams.
