In the first month after the launch of Reward Gateway's new global site, they saw a 39% increase in total website traffic, along with a 28% increase in traffic from organic search, a 61% increase in direct traffic and a 46% increase in traffic from paid search compared to the previous year.
The increase in sessions Reward Gateway saw for all three of their buying regions compared to the previous year proved the power of more persona-based, region-driven site. Their North American site saw a 24% increase in sessions, while their UK site saw a 61% session increase and their Australian site saw the most significant session increase of 81.4%.
Because of our globalization efforts with SEO and our three-sites-in-one approach, the total number of indexed pages increased by 37%. When we look back to the months leading up the launch, Reward Gateway has since seen an improvement in overall sessions, users, page-views, pages per session, average session duration and bounce rate (*See image of data specifics below).
The significance of the impact Reward Gateway’s re-branding had alongside the launch of their new website was unparalleled. Their new, regional, persona-driven content provided a clear path for more optimal conversions and improved
Reward Gateway has a defining company culture, and their new site allows them to exemplify it in a much more global way. With all the pieces in place to deliver the right messaging to the appropriate contacts and add a little sprinkle of cultural flair in between, Reward Gateway will continue to reap the benefits of their internationally-optimized, lead-generating website.