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There is a long history of pain and misalignment between sales and marketing teams. These two groups often suffer from a lack of transparency and are judged on different metrics and timelines which fosters an unhealthy competitive relationship.
But, at the end of the day sales and marketing are both aiming toward the same overall goal — to generate revenue. So, they should be working together and sharing the responsibility for hitting those goals.
This is where a Service Level Agreement (SLA) comes into play. An SLA will give your teams a data-driven, real-time document to rely on and communicate around.
Our SLA template will help you:
- Define your customer close rates and assign a dollar value to your leads
- Identify the total monthly leads need to reach your revenue goals
- Track your progress to goal throughout each month and year
To download, fill out the form!