Breaking Down the Basics of Paid Advertising

Setting up and managing a paid ad campaign can feel overwhelming and intense, but it doesn't have to.

Paid advertising is one of the best tools for a marketer to have in their tool belt. When done correctly, it's a great way to generate high-fit leads quickly, as well as to promote specific content or pages on your site to relevant audiences.

In our webinar, Inbound Strategist Weslee Clyde sat down with New Breed's Head of Demand Generation, Guido Bartolacci, to break down everything you need to know to set up and manage a successful paid advertising campaign.

She asks Guido questions like:

  • How do I set up a campaign?
  • What should my budget look like?
  • How do I choose keywords? 
  • What is a quality score?

Fill out the form on the right to access the webinar recording. 

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Rachel Slater | VP of Marketing | LiniumRead Full Story