Project management involves planning, controlling and completing the work of a team to achieve specific goals in a specified time. Managing projects effectively and consistently is one of the most important functions for anyone generating demand for their company. To be a great project manager, it is important to get these eight things right.
Let’s start with the constraints of the work that needs to be completed for the project. This will help determine the people or team that should be involved. The constraints of a project include goals, time and budget.
The first thing you will need to establish are the goals of the project. Ask yourself, "What are the desired outcomes I want to achieve from completing this project?" It can be very helpful to use the SMART Goals framework to set your goals. SMART stands for Specific, Measurable, Achievable, Relevant, and Timely. The goals of your project will help you determine the quality standards of the completed work.
Once you know the goals of the project, the next step is to determine the time needed to complete the work required to achieve the goal. More often than not, in order for a goal to be realized, the project will need to be completed within a certain amount of time. If you’re hosting a webinar to market a product or service, you better believe that the timeline for completing the webinar should not run beyond the date of the webinar. Furthermore, the larger the goal, the more work will need to be completed. If this is the case, it will be useful to identify milestones or micro-goals that need to be accomplished along the way.
There are very few things that cannot be completed with a small budget — as long as you don't care about the end result and you have an infinite amount of time. For example, if you need your website redesigned in a short amount of time on a shoestring budget, you will be unsatisfied with the end result. As we all know, when it comes to good, fast and cheap, you can only pick two.
Now that you have your goals, timeline and budget, you can complete the scope or specifications for the work. It should include a list of all of the tasks, deliverables, deadlines and resources required to hit your goal. Managing your scope and understanding what deliverables fall in and out of the allocated scope of the project is critical to ensuring that work gets completed on time and to the required specifications.
Now that you've identified your work constraints, it's time to assemble a team.
At the risk of stating the obvious, your team will be the collection of individuals delivering the work in the project. Your team should consist of people with the right balance of diligence and capabilities to reach your project goals.
Team Skill Set
Building a team with the requisite skill set to deliver the work on time and on budget is incredibly important in project management. Since the scope of the project will define the deliverables, it can be used as a starting point to determine what the makeup of the team should be in terms of skill and capabilities.
You should align a team members skillset with the relative importance of the tasks they will be assigned to for the project. For example, if your project requires SEO work on your blog, but this work is neither complex nor critical to the project, then you probably do not want to assign this work to your top SEO specialist. In other words, the work your team members are doing should align with their goals.
A team comprised of highly motivated and highly skilled members can still fail if they do not work well together. Two ways you can go about building a team with a lot of chemistry include previous experience working together and compatible personality types. The Myers-Briggs Type Indicator and DISC profile personality assessments are commonly used for this purpose.
Finally, there needs to be a capable leader who is held accountable for ensuring the project is brought to completion. This individual should be able to inspire the team, communicate effectively, delegate responsibilities and solve issues related to scope creep.
Now that you know the eight critical components of project management, it's time to start applying them to your demand generation strategy.
Tag(s): Demand Generation
Guido is a Demand Generation Marketer for New Breed. He specializes in running in-depth demand generation programs internally while assisting account managers in running them for our clients.