Are you struggling to keep up with support tickets? Do you need a better way to organize customer interactions and visitor questions? Suppose you have customers who need support often or an overloaded customer service team that needs help. In that case, it may be time to integrate a sophisticated customer service software solution — like HubSpot's Service Hub.
According to The State of Customer Service in 2022 report, only 50% of companies offer the most basic CRM features, like a help desk, knowledge base, and shared email capabilities.
And while 88% of companies say customer expectations are higher than ever, only 60% of companies see customer service as an opportunity for growth.
Yet Microsoft's Global State of Customer Service report found that 94% of U.S. customers say customer service directly impacts their purchase decisions and brand loyalty. And 63% will sever a brand relationship after experiencing poor customer support.
You can increase trust and reduce churn when you rise to the challenge and provide high-quality customer support. But without the right tools, your team can't provide timely, accurate, and data-based support.
In this article, we will cover how key features of Service Hub can help you meet the challenge of customer support while increasing collaboration and reducing workloads for your team.
What the Service Hub Helps You Solve
Did you know 90% of customers say a response time of under 10 minutes is very important to them when they reach out with a question?
The Annual State of Service report also notes that "prioritizing customer questions" (51%) and "not having enough time in the day" (51%) are two of the biggest challenges customer support teams face.
The right customer service tool will help your team collect and organize information, streamlining the process for boosted productivity. Service Hub makes it possible to improve the customer service experience by helping you:
- Speed up response times
- Organize support tickets
- Track prior interactions
- Manage multiple support tools
- Offer self-service support
- Filter for relevant views
- Collaborate on support issues
With a robust ticketing system, your team can use Service Hub to see the big picture, respond appropriately to issues, and close tickets faster. New Service Hub features make meeting customers where they are even easier.
Key HubSpot Service Hub Features
There are many great features in Service Hub, like VoIP calling, live chat, team email, playbooks, and more. But let's dial in and look at three popular features that will make Service Hub invaluable to your team.
The customer portal allows members to manage their customer experience with access to ticket conversations, status updates, support content, and more. The dashboard enables customers to connect with your reps or take a self-service approach by answering their questions through articles in your knowledge base.
In the customer portal, you can customize the appearance to align with your brand. Using your company's logo, favicons, and color scheme for the tickets will help the customer have a more seamless brand experience.
The secure customer portal tools allow form embedding to help you get the information you need for a more robust and accurate customer profile. Your customer portal won't be open to public traffic since entry is accomplished by member registration or SSO — which allows you to gather valuable information on anyone seeking support.
Because your customer portal seamlessly connects to your HubSpot CRM, you can leverage HubSpot workflows, lists, tasks, automation, and other valuable features to enhance productivity and customer experience.
The Service Hub customer portal makes it possible to reduce repetitive tasks and lessen the load on your support team while empowering the customer to take a more active role in their support experience.
No more clicking around to decide ticket priority! Create custom views to help your team prioritize and manage your tickets. Use custom views in Service Hub to set a series of filters that enable a personalized one-click sorting feature to increase your team's functionality.
Quickly use a custom view to highlight crucial information in customer records — like seeing all open support tickets, prior support tickets and resolutions, the current number of licenses, customer age, and product purchases — to help you provide informed support.
With the proper settings, your custom views can offer instant insights, removing noise and allowing you to focus on relevant data.
It's a great idea to offer multiple touchpoints where customers can get support at every turn. But how can your team navigate multiple channels efficiently, and what happens if a visitor starts a conversation in chat and needs to follow up through email later?
Channel switching in the HubSpot Service Hub is a beneficial feature that empowers steadfast omnichannel support.
With channel switching in Service Hub, tickets started on one platform can easily be transferred to a different one — without losing any information or prior messages. No more "manual" follow-ups or wading through conversations lacking context! The whole conversion can seamlessly move to a different channel without adding any work to your team.
Automatically connecting your channels reduces friction in the delivery of support. Through omnichannel customer service, you can access HubSpot's automation and enablement tools — including Snippets, templates, and more.
Help your customers feel heard and valued by providing a cohesive experience with a well-informed support team with access to the context of the conversation. When team members have to hand off a ticket to another support expert, the customer data and conversation history remain intact.
Get the Most Out of Your Service Hub
There are some essential tips and tricks to getting more out of Service Hub. This sophisticated customer service software can do remarkable things for your company if you know how to use it!
Establish Ticket-Based Workflows
No more spreadsheets and manual tracking! Automate data entry and use forms to gather important information for each customer profile. Use Service Hub to organize your support tickets and automate the data entry process for a robust customer profile that empowers your service team.
Set up filters for custom views that automatically sort tickets by priority level, category, complexity, or relevance to help your team solve problems and answer questions strategically. Use custom views to help team members focus their time addressing issues best suited for their knowledge and expertise.
Offer Multi-Channel Support
How easily can customers reach your team when they have a question? Get more out of your Service Hub by incorporating a variety of channels for customer support, including:
- Live chat
- Social media messaging
Omnichannel switching from Service Hub makes it possible to manage multiple channels without taxing your customer support team or leading to a mess of scattered information. Use Service Hub to meet customers where they are by offering support on the channels they want to use.
Build Up Your Knowledge Base
A knowledge base is an excellent resource for self-service, reducing the burden on your support team. Your knowledge base can also offer resources and guidance for your team to consult.
For customers ready to search, a simple answer could be waiting in a support article. For handling common questions, a quick link to a relevant knowledge base article can save much back and forth for your reps.
Continually work to improve your knowledge base and update old articles. You can use the information you gather from Support Hub forms to help build up your knowledge base — answering questions your customers frequently ask and spotting patterns where further clarity may be needed.
Integrate Website Tracking Code
Use a tracking code on your website to add website activity history to your data log for each customer. With a tracking code, you can see history for purchases, downloads, page views, email opens, and other data linked to a contact's email address.
The more information you have on your customers, the easier it will be for your team to offer relevant support. Plus, tracking can provide critical insights to help you assess your website, consider future content needs, determine product launches, and more.
Focus on Lifetime Value
Make sure your goals are centered on the lifetime value of your customer. The customer experience doesn't end with the conversion to purchase.
Instead, you can get more out of your Service Hub when you approach the customer journey with the Flywheel Model to drive growth with continued customer delight. Set objectives and key results (OKRs) for building a customer base of loyal brand fans.
You won't win any love by trying to take a sneaky approach toward information, data, and communication. Be upfront about how you plan to use any information supplied by your customers. Let your contacts know how you will contact them and why you need further information about their situation.
Keep all support interaction logs updated, so customers feel confident about the status of their ticket at any time. Provide automated responses to let customers know as soon as you've received their questions, communicating the timeline and next steps they can expect from your team.
Providing exceptional customer support can make or break your business. With the right tools, like HubSpot's Service Hub, you can streamline your customer service process, improve response times, and offer a cohesive experience across channels. By using features like the customer portal, custom views, and channel switching, your team can reduce workload and increase productivity, while keeping your customers happy and loyal.
Download our SLA template to get started with your new and improved customer service strategy today. Don't let poor customer support be the reason for lost business.
Tag(s): Service operations
Zach leads New Breed's demand generation program. His areas of focus include in-depth market research and modeling, customer journey design and optimization, strategic application of data-based insights, technical integrations and data flow design, and technical content support.
Connect with the author