As HubSpot continues rolling out AI-powered features across the platform, Breeze credits have quickly become one of the most valuable resources for teams looking to improve CRM health, streamline operations, and accelerate pipeline creation.

But most companies still aren't using their credits strategically — or even fully understand what Breeze credits can do.

This guide breaks down what Breeze credits are, how they work, and the best ways to use them across data cleanup, automation, and lead generation. At the end, you’ll know exactly how to get more value out of the AI you already have.

What Are Breeze Credits in HubSpot?

Breeze credits are the usage-based units HubSpot uses to power AI-driven actions across the platform. When you run a Breeze workflow action, generate AI-based insights, or enable certain agents, credits are deducted from your monthly balance.

Credits refresh every month and vary by subscription tier.

Important note for older HubSpot customers:

If you’re still on the legacy seat model, you do not receive Breeze credits.
Upgrading to the new seat model unlocks them.

While Breeze originally had its own intelligence credit system, HubSpot rolled everything into a unified “HubSpot Credits” model in 2025, making it easier to track usage all in one place.

How Breeze Credits Work (A Simple Explanation)

Here's the quick version:

• Your HubSpot subscription tier determines your monthly credit amount.

• Credits reset at the start of each usage month.

• Unused credits do not roll over.

• Breeze and other AI actions consume credits as you use them.

• You can monitor usage under Account & Billing → Usage & Limits → HubSpot Credits.

Everything below focuses not on how much actions cost, but how to use your credits for maximum impact.

The Three Pillars of Using Breeze Credits

To help teams adopt credits more effectively, we group the most valuable use cases into three categories:

1. Clean Up Your CRM Data

2. Automate Your HubSpot Portal

3. Drive Lead Generation & Pipeline Growth

Each pillar includes tactical, high-impact ways to apply your Breeze credits with examples you can implement today.

Pillar 1: Use Breeze Credits to Clean Up Your CRM Data

A clean CRM is the foundation for effective automation, accurate reporting, and reliable revenue operations. Breeze makes cleanup dramatically faster by automating tasks that would normally require hours of manual effort.

Here are the most impactful ways to use credits for CRM health:

1. Run AI-Powered CRM Health Audits

Use credits to analyze your entire database and surface issues such as:

• Contacts missing job titles

• Companies with no industry data

• Deals with outdated close dates

• Inactive or unengaged contacts

• Duplicate records

Why it’s valuable:
You get a complete, AI-driven snapshot of CRM integrity, and a prioritized list of what needs to be fixed.

2. Create Smart Properties from Unstructured Data

Standard enrichment is now free in HubSpot, so Breeze credits are best used for advanced field creation, like:

• Building ICP-alignment fields

• Creating competitive intel fields from notes

• Turning long notes into structured data

• Extracting sentiment or themes

• Classifying contacts automatically

Why it’s valuable:
It transforms messy, unstructured data into actionable insights for segmentation and scoring.

3. Enrich Contacts, Companies & Deals (Beyond Baseline Fields)

Credits can enhance records with context that helps you:

• Score leads more accurately

• Tailor sales messaging

• Segment based on ideal fit

Think things like technographic indicators, growth trends, buying signals, or contextual summary fields.

Why it’s valuable:
Better data → better targeting → better performance across your entire funnel.

4. Detect & Clean Up Duplicates with AI

Use credits to automate:

• Duplicate identification

• Merge recommendations

• Field standardization

• Domain + contact normalization

Why it’s valuable:
It protects CRM hygiene and prevents reporting and automation failures down the line.

Pillar 2: Use Breeze Credits to Automate Your HubSpot Portal

Once your data is healthy, the next step is to automate as many manual tasks as possible — and Breeze is built for exactly that.

Here’s where to focus your credits for the biggest operational lift:

5. Run AI Actions Inside Workflows

Breeze-powered workflow actions allow you to automate tasks like:

• Summarizing long emails or notes

• Categorizing contacts into segments

• Generating descriptions for deals or tickets

• Auto-classifying lifecycle stages based on behavior

• Extracting insights from form submissions

Why it’s valuable:
These micro-automations add up to huge efficiency gains for sales, marketing, and service teams.

6. Trigger Internal Alerts & Tasks Based on Buying Behavior

Credits can power workflows that notify teams when high-intent activity is detected, such as:

• Pricing page visits

• Return visits from previously inactive contacts

• Key integrations being installed

• Event attendance

• Heavy engagement from key accounts

Why it’s valuable:
It improves speed-to-lead and ensures sales never miss a signal.

7. Automate Data Sync and Normalization Across Systems

For companies using Data Hub or Data Studio, Breeze credits can help unify data across your stack by:

• Syncing third-party tools

• Standardizing fields

• Cleaning incoming data before it enters HubSpot

Why it’s valuable:
Your CRM becomes the source of truth, without manual audit work.

Pillar 3: Use Breeze Credits to Drive Lead Generation & Pipeline

When deployed properly, AI actively helps create pipeline.

Here are the highest-impact demand generation and sales use cases:

8. Enable Buyer Intent & Predictive Lead Scoring

Credits support AI-driven intent monitoring that helps identify:

• Accounts showing in-market signals

• Contacts demonstrating buying readiness

• Companies researching competitors

Why it’s valuable:
Sales teams focus their time on the highest-probability opportunities.

9. Power the Prospecting Agent for Research & Outreach

Use credits to:

• Run deep company research

• Monitor contacts for outreach triggers

• Auto-generate prospecting messages

• Prioritize daily outreach

Why it’s valuable:
Prospecting becomes more consistent, more targeted, and more scalable.

Learn more about how New Breed is using Prospecting Agent for smarter sales outreach.

10. Launch Event-Triggered AI Workflows

Credits can power automated engagement sequences for:

• Webinar attendees

• Ebook downloads

• Product page visits

• Demo requests

• Trial activations

Why it’s valuable:
You respond instantly with hyper-relevant messaging, improving conversion rates.

Who Actually Gets Breeze Credits?

This is one of the most common questions teams have:

• New HubSpot seat model: Breeze credits are included.

• Grandfathered/legacy seat model: Credits are not included.

Switching to the new seat model unlocks your monthly credit allowance automatically.

How to Track, Manage & Optimize Your Breeze Credit Usage

To get the most value out of your credits:

1. Check usage monthly

Under Billing → Usage & Limits → HubSpot Credits.

2. Set alerts

HubSpot can notify you at 75%, 85%, and 90% usage.

3. Group AI actions logically

Running 10 small workflows is usually more costly than 1 well-structured one.

4. Test workflows in small batches

Prevents runaway credits during experimentation.

5. Review your biggest credit-consuming actions

Then streamline or consolidate them.

Final Thoughts: Breeze Credits Are One of the Most Underused Tools in HubSpot

Breeze credits unlock some of the most powerful AI capabilities in HubSpot — but most teams aren’t using them strategically.

By applying your credits across the three pillars (data cleanup, automation, and pipeline growth), you can:

• Improve CRM hygiene

• Reduce manual work

• Increase lead quality

• Boost sales productivity

• Accelerate pipeline creation

If you want help auditing your current credits or building a smarter AI automation strategy, our team can help you make the most of the AI tools already inside your HubSpot portal.

FAQ: HubSpot Breeze Credits

1. What are Breeze credits in HubSpot?
Breeze credits are usage-based units that power HubSpot’s AI features. They’re consumed when you run AI workflow actions, enable agents, or generate automated insights.

2. Who gets Breeze credits in HubSpot?
Only customers on HubSpot’s new seat model receive Breeze credits. Legacy, grandfathered seat models do not include credits.

3. What can you use Breeze credits for?
Credits are used for AI-driven actions like CRM data cleanup, creating smart properties, running AI workflow steps, triggering automated sales alerts, enabling intent signals, and powering the Prospecting Agent.

4. Do Breeze credits roll over?
No. Credits reset at the start of each monthly usage period and unused credits do not carry over.

5. How do I check my Breeze credit usage?
Go to Account & Billing → Usage & Limits → HubSpot Credits to see your monthly usage log, remaining balance, and reset date.

6. How do I get more Breeze credits?
You can purchase additional credits directly in HubSpot or increase your allowance by upgrading your subscription tier or switching to the new seat model.

7. What happens when I run out of Breeze credits?
AI features that rely on credits will pause until your credits reset or you add more. No workflows break — they simply skip Breeze-specific steps.

8. Are Breeze credits the same as HubSpot Intelligence credits?
Yes. HubSpot merged them into a unified credit system in 2025 to simplify tracking and usage.