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As we all know, inbound marketing requires many different aspects of a campaign coming together cohesively to enable an organization to effectively attract, convert, close, and engage their prospects. As a marketing and sales company delivering inbound services, we have worked hard to streamline our process to ensure that we exceed the goals and expectations of our clients.
Here are 3 overarching steps that you can put in place to ensure the success of your own inbound marketing campaign. We’ve utilized these 3 tips to streamline our process and guarantee a successful execution.
With so many moving parts, it’s important to stay organized from the initial concepting of your campaign through its execution. There are many different ways this can be accomplished, but here are our go-to’s:
What is the difference between an e-book and a white paper deliverable? Why is that a case study is a middle-of-funnel offer instead of a top-of-funnel? Inbound marketing methodology is still a new concept to many, and it is important to minimize confusion at kick-off, define the process and set expectations for the each deliverable. Here are a few assets review prior to campaign launch:
Our inbound marketing process requires a team effort and collaboration with our clients. To streamline this aspect of our internal and external process we have utilized Google Drive to great effect. It allows all our team members to know exactly where to go to see the most updated editorial calendars, blog posts, or premium content offer strategy. Beyond this, it also allows the multiple stakeholders in our client's organizations to easily provide feedback and approval of our content.
We hope that you find these tips helpful, and would love to hear any additional thoughts or practices that you use to manage your inbound campaigns in the comments section!
Matthew Buckley is a former New Breeder.