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New Breed

Our brand assets.

The following is a collection of resources, assets and treatments for New Breed’s brand. For additional guidance and details, please reference our brand guidelines.

View our brand guidelines

Logo & Icon Color Palette Brand Overview Type Web Styling

Logo & Icon

Our logo plays the lead role in our brand. Simple and iconic, it captures the power of our mission and strategy.

Charcoal logo for use on light backgrounds:

Download a .png here. Download a vector here.

White logo for use on dark backgrounds:

Asset 8-3

Download a .png here. Download a vector here.

White logo for use on color backgrounds:

Asset 9-2

Download a .png here. Download a vector here.

Icon

With its origins in the unification of marketing and sales, our icon has evolved to symbolize our continued efforts to bring new solutions and synergies to customers. It should be used sparingly on its own, and only on owned channels such as brand assets, sales collateral and in-app user interfaces.

Charcoal icon for use on light backgrounds:

Asset 11-2

Download a .png here. Download a vector here.

White icon for use on dark backgrounds:

Asset 12-2

Download a .png here. Download a vector here.

White icon for use on color backgrounds:

Asset 13-2

Download a .png here. Download a vector here.

Color palette

New Breed’s colors are vibrant and powerful, drawing attention to our leading market position and elite solution offerings. We use ‘cool’ colors for our corporate brand and service offerings, and use ‘warm’ colors for our Applications. For details and best practices on color usage, check out our full brand guidelines.

Growth Green
#3AD531

Charcoal
#373A36

White
#FFFFFF

Ice
#EDF5FC

Violet
#733BF6

Light Violet
#AB89FA

Turquoise
#4De5F0

Light Turquoise
#94EFF6

Salsa
#FC3D4B

Light Salsa
#FD8B93

Sunglow
#FCF447

Light Sunglow
#FDF891

Brand Overview

About us:

New Breed is a HubSpot Solutions company on a mission to help companies unlock meaningful growth. As an Elite HubSpot Solutions Partner, and the only three-time Top Partner in North America, New Breed helps customers drive business outcomes and get the most value out of HubSpot by delivering tailored professional services for revenue operations, technology integrations, CRM strategy, demand generation marketing, and web.

Over 200 customers in a range of industries including Software & Technology, eCommerce, Healthcare, Financial Services, Logistics, Manufacturing, and Professional Services partner with New Breed to optimize technology, elevate revenue performance, accelerate growth by generating demand and positively impact business metrics.

Type

Like the rest of our brand identity, our typography symbolizes that we are approachable and experts in our field. In the marketplace, New Breed is a premier brand and our typography reflects that. Proxima Nova is our primary typeface. It presents bold, attention-grabbing headlines and elegant, yet modern body text.

In certain circumstances just as legal documents or long-form content, we utilize Lora as a secondary font. Lora is strictly reserved for body copy and should never take the place of a headline.

H1 Proxima Nova bold sample headline

H2 Proxima Nova regular sample headline

H3 Proxima Nova semibold sample headline

H4 Proxima Nova bold sample headline

H5 Proxima Nova bold sample headline

H6 Proxima Nova bold sample headline

Primary Body Copy - Proxima Nova Regular - 18/29/.1/20 - Lorem ipsum dolor sit amet, bold sample elit. Aliquam mattis italic sample sit amet blandit. Duis condimentum velit a auctor tristique. In convallis ac elit fringilla consectetur. Vivamus vitae enim nisl. Donec pellentesque, arcu imperdiet semper aliquam ac elit fringilla consectetur, urna augue posuere purus, in tincidunt nulla dolor eget magna. Lorem ipsum dolor sit amet.

Secondary Body Copy - Lora Regular - 16/26/.2/15 - Lorem ipsum dolor sit amet, bold sample elit. Aliquam mattis italic sample sit amet blandit. Duis condimentum velit a auctor tristique. In convallis ac elit fringilla consectetur. Vivamus vitae enim nisl. Donec pellentesque, arcu imperdiet semper aliquam, urna augue posuere purus, in tincidunt nulla dolor eget magna. Lorem ipsum dolor sit amet.

Web styling

Buttons

<a href="url-here" class="button">Click Me</a>

<a href="url-here" class="button-small">Click Me</a>

<a href="url-here" class="button-text">Click Me</a>