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Branding

New Breed brand guidelines and assets

The following is a collection of resources for New Breed’s current brand and includes all visual elements as well as content style. For more information, guidelines and best practices for using these resources, please review our brand book.

Download the Brand Book

Logo

The New Breed logo is an integral part of our brand and should be used thoughtfully and consistently. It is designed to be simple, bold and legible. To present the logo in the best format, there are three versions to choose from and use interchangeably.

Wordmark

Use on light backgrounds:

Logo-White Background-V1

PNG  EPS

Use on dark backgrounds:

Logo-Dark Background-V1

PNG  EPS

Use on color backgrounds:

Logo-Color Background-V1

PNG  EPS

Icon

The New Breed mark is taken from the logo and should be used sparingly when not married to the logo text or in similar brand assets. The icon is best suited for areas where space is an issue, such as favicons and social media.

Use on light backgrounds:

Logo-Plus

PNG  EPS

Use on color backgrounds:

Logo-Plus Knockout

PNG  EPS

Color palette

Primary colors

Our primary color palette is made up of Growth Green, which can be found in our wordmark and icon and is used throughout our identity. The remainder of the palette complements Growth Green and provides substantial contrast to its use. These colors are best used for headlines, body copy, and backgrounds for presentations, graphics and more.

    Growth Green
    #3AD531
Charcoal
#373A36
Slate
#4B6464
Platinum
#E3E9EB
Steel
#EDF5FC
Secondary colors

Our secondary color palette is to be used as a supplement to the primary palette, never exceeding it. These colors provide complementary accent colors to Growth Green. Use of these colors and their gradients are recommended for highlighting key takeaways and providing visual variety. While they are sorted on the right in order of their recommended use, these remain guidelines and not hard-and-fast rules.

    Electric Violet
    #733BF6
Salsa
#FC3D4B
Turquoise
#4De5F0
Sunglow
#FCF447

Brand tagline

About us:

New Breed is a revenue performance management firm for the world’s fastest-growing B2B companies. Unlike your typical agency or solutions vendor, we operate as a strategic partner and an extension of your team. Backed by our technical expertise, our services and solutions not only address the entire buyer’s journey, they lead to proven, measurable and predictable outcomes. As HubSpot’s Top North American Partner, we leverage the inbound methodology to help our clients grow.

Press release boilerplate:

New Breed is a revenue performance management firm for the world’s fastest-growing B2B companies. They align people, processes and platforms in order to drive success for their clients. As HubSpot’s Top North American Partner, New Breed leverages the inbound methodology to help their clients and their own company grow.

 

Typography

Like the rest of our brand identity, our typography symbolizes that we are approachable and experts in our field. In the marketplace, New Breed is a premier brand and our typography reflects that. Proxima Nova is our primary typeface. It presents bold, attention-grabbing headlines and elegant, yet modern body text.

In certain circumstances just as legal documents or long-form content, we utilize Lora as a secondary font. Lora is strictly reserved for body copy and should never take the place of a headline. 

H1 Proxima Nova bold sample headline 

H2 Proxima Nova regular sample headline

H3 Proxima Nova semibold sample headline

H4 Proxima Nova bold sample headline

H5 Proxima Nova bold sample headline
H6 Proxima Nova bold sample headline

Primary Body Copy - Proxima Nova Regular - 18/29/.1/20 - Lorem ipsum dolor sit amet, bold sample elit. Aliquam mattis italic sample sit amet blandit. Duis condimentum velit a auctor tristique. In convallis ac elit fringilla consectetur. Vivamus vitae enim nisl. Donec pellentesque, arcu imperdiet semper aliquam ac elit fringilla consectetur, urna augue posuere purus, in tincidunt nulla dolor eget magna. Lorem ipsum dolor sit amet.

Secondary Body Copy - Lora Regular - 16/26/.2/15 - Lorem ipsum dolor sit amet, bold sample elit. Aliquam mattis italic sample sit amet blandit. Duis condimentum velit a auctor tristique. In convallis ac elit fringilla consectetur. Vivamus vitae enim nisl. Donec pellentesque, arcu imperdiet semper aliquam, urna augue posuere purus, in tincidunt nulla dolor eget magna. Lorem ipsum dolor sit amet.

 

Web styling

Buttons

Click Me

<a href="url-here" class="button">Click Me</a>

Click Me

<a href="url-here" class="button-small">Click Me</a>

Click Me

<a href="url-here" class="button-text">Click Me</a>