Case Study

New Breed and EasyVista Launch a 5-Language Global Website and Increase Speed by 600%

EasyVista is a leading IT service management platform that helps 1,200+ enterprises automate and personalize service delivery to improve efficiency and productivity. After three years of struggling with slow, fragmented WordPress sites, EasyVista partnered with New Breed to re-launch their global website across five languages.

CHALLENGES

Outdated Digital Infrastructure Hindered Global Growth

EasyVista faced three critical challenges with their legacy website setup:

Unacceptably Slow Performance

The old WordPress sites took 15 seconds to load, according to Pingdom tests. Google Analytics showed dismal performance ratings of just 28 for mobile and 11 for desktop. These technical issues created frustrating user experiences that drove visitors away.

Inefficient Multilingual Management

Maintaining five separate regional websites (for France, Spain, Portugal, Italy and North America) on different WordPress instances proved cumbersome. The lack of a unified system made consistent branding and user experiences impossible to maintain.

Poor Lead Conversion Rates

Generic content failed to address specific buyer needs, while unclear conversion paths made it difficult for IT decision-makers to engage. The disjointed architecture offered no effective way to nurture leads through the sales funnel.

HubSpot Products

Marketing Hub

Content Hub

SOLUTION

A Complete Digital Transformation Powered by HubSpot

New Breed implemented a comprehensive 6-phase solution:

Strategic Buyer Persona Development

We expanded EasyVista's targeting from one to three detailed buyer personas - IT Directors, CIOs, and Service Desk Managers. Each persona received tailored messaging addressing their unique pain points and decision-making processes.

Optimized Information Architecture

Our team mapped intuitive user journeys and conversion paths for all personas. We developed clear sitemaps, navigation structures, and wireframes to guide visitors seamlessly through the site.

Modern, Responsive Design

The new design prototypes prioritized user experience with clean layouts, strategic CTAs, and mobile-first responsiveness. Every element was crafted to reduce friction and guide visitors toward conversion.

Unified Multilingual Platform

Using HubSpot's CMS, we built a centralized system supporting all five languages. Custom templates allowed regional teams to manage localized content while maintaining brand consistency across all markets.

Rigorous Performance Optimization

We implemented advanced caching, image optimization, and clean code practices to achieve lightning-fast load times under 2 seconds globally.

Comprehensive Training Program

EasyVista's team received detailed training on content management, ensuring they could confidently update and maintain all aspects of their new digital presence.

“New Breed didn’t just deliver a website—they transformed our global digital strategy. The 600% speed increase alone was a game-changer.”

Gigi Walsh | Sr. Manager of Global Communications and Content | EasyVista

RESULTS

A High-Performance Digital Hub Driving Global Growth

The new EasyVista website delivered transformative results within months of launch, setting new benchmarks for speed, engagement, and international scalability:

607% faster load times

Pingdom speed dropped from 15s to 2s

Google Analytics performance

Mobile: 28 → 89 (217% increase)
Desktop: 11 → 85 (672% increase)

10,000+ additional monthly visitors post-launch

Higher conversions

Improved view-to-submission rates.

Scaled to 5 languages on a single HubSpot CMS

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