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CASE STUDY

How New Breed Uses HubSpot's Prospecting Agent to Turn Buyer Intent Into Scalable Pipeline

New Breed is a growth consultancy that helps companies build better go-to-market engines across marketing, sales, and customer success. As both a HubSpot partner and an active HubSpot user, the New Breed team is constantly testing and refining new tools to improve efficiency, personalization, and revenue impact.

When HubSpot introduced Prospecting Agent, New Breed saw an opportunity to modernize outbound sales by pairing buyer intent data with AI-driven personalization, without adding manual work for sales reps. This case study highlights how New Breed uses Prospecting Agent to identify high-intent accounts, streamline outbound motion, and focus sales effort where it matters most.

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New Breed is HubSpot’s most accredited and tech-enabled Solutions Partner, trusted by the world’s fastest-growing companies. As the ecosystem’s longest-tenured partner and a three-time HubSpot North American Partner of the Year, New Breed provides a comprehensive platform of AI-powered services and technologies that align people, processes, and systems in order to unlock meaningful growth and drive better business outcomes

Within 90 days of implementing Prospecting Agent, New Breed generated:

0 High Intent Accounts
0 Net New Opportunities
0 Closed Won Deals

CHALLENGES

Scaling Personalized Outbound with a Nimble Team

Even experienced sales teams struggle to balance speed, scale, and relevance. 

Manual prospecting slowed momentum

Despite having strong ICP definition and messaging, prospecting still required manual effort: researching accounts, identifying intent signals, and crafting personalized outreach one email at a time. This made it difficult to move fast without sacrificing quality. 

Difficulty identifying true buyer intent

Traditional outbound relied heavily on surface-level signals or intuition. Without clear visibility into which companies were actively researching relevant solutions, rales reps risked spending time on accounts that weren't ready to engage. 

Pressure to do more with less

Like many modern sales teams, New Breed faced growing goals without proportional increases in headcount. The team needed a way to prioritize the right accounts and automate the busy work, not to replace the sales person.

HubSpot Products Used

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Sales Hub
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Prospecting Agent

SOLUTION

AI-powered Prospecting that Puts Buyer Intent First

New Breed adopted HubSpot's Prospecting Agent to combine intent data, automation, and personalization in one workflow. 

Intent-driven account prioritization

Prospecting Agent surfaces a daily list of companies showing strong buying signals combining:

  • First-party HubSpot data (website visits, engagement)
  • Third-party intent data (external search behavior)

Instead of building lists from scratch, New Breed's sales reps start each day with high-intent accounts already identified.

AI-generated, personalized outreach.

For each prioritized account, Prospecting Agent generates tailored email drafts aligned to:

  • Brand voice
  • Buyer persona
  • Stage in the buyer's journey

Reps can quickly review, personalize, and send–maintaining authenticity while dramatically reducing time spent writing emails. 

More focus on selling, less on setup. 

By automating research and first-draft outreach, Prospecting Agent allows sales reps to focus on what they do best: building relationships and having meaningful conversations with buyers who already showing intent. 

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RESULTS

Smarter Outbound, Strong Sales Focus

With Prospecting Agent, we transformed how outbound sales gets done at New Breed.

  • Sales reps start each day with prioritized, high-intent accounts
  • Outbound emails are faster to send and more personalized to buyers
  • Less time spent on research and drafting, more time on conversations
  • A scalable outbound motion that aligns with modern buyer behavior

By pairing buyer intent with AI-powered personalization, New Breed uses Prospecting Agent to meet the needs of today's sales reality: bigger goals, fewer resources, and higher expectations from buyers.

 

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Build a Smarter Sales Motion with Buyer Intent

See how AI-powered prospecting can help your sales team focus where it counts.

Get a Demo: Prospecting Agent, Set Up Right

Frequently Asked Questions about HubSpot's Prospecting Agent

What is HubSpot’s Prospecting Agent?

HubSpot’s Prospecting Agent is an AI-powered sales assistant that combines buyer intent data with automated, personalized outreach. It identifies high-intent companies and generates tailored email drafts to help sales teams prioritize the right accounts and scale outbound efficiently.

How does Prospecting Agent identify buyer intent?

Prospecting Agent combines first-party HubSpot data, such as website visits and engagement, with third-party intent signals based on external research behavior to surface companies that are actively evaluating solutions.

How does New Breed use HubSpot’s Prospecting Agent?

New Breed uses Prospecting Agent to prioritize high-intent accounts daily, automate first-draft personalized outreach, and reduce manual prospecting work—allowing sales reps to focus more time on conversations with in-market buyers.

Does Prospecting Agent replace sales reps?

No. Prospecting Agent supports sales reps by removing manual research and drafting tasks, while keeping reps in control of personalization, review, and relationship-building.

Who should use HubSpot’s Prospecting Agent?

Prospecting Agent is ideal for B2B sales teams that want to scale outbound prospecting, prioritize buyer intent, and improve efficiency without increasing headcount.