LivTech Transforms
CRM Performance &
GTM Strategy
with New Breed

LivTech's fragmented marketing execution, cluttered CRM, and inconsistent reporting limited visibility, slowed campaigns, and made it difficult to scale.

Fragmented Go-to-Market

Each of the eight LivTech brands executed marketing independently, leading to confusion, duplicated efforts, and inefficient resource use.

Unstructured CRM & Poor Data Hygiene

With more than 200,000 records, LivTech's CRM was cluttered, error-prone, and lacked the segmentation needed for targeted campaigns.

Lack of Insights & Reporting

Reporting was fragmented across brands and domains, with no clear alignment to executive-level KPIs.

Resource Strain

Strategic talent was spread thin across multiple brands and initiatives, delaying campaigns and making measurable success difficult to prove.

SOLUTION

Unified CRM, Data Overhaul, and Scalable GTM

New Breed helped LivTech consolidate its CRM, clean up 200k+ records, and implement brand-specific playbooks that streamlined campaigns and clarified reporting..

CRM Unification & Playbook

New Breed designed a unified CRM strategy customized for each brand. This included lifecycle stage mapping, account tiering, BDR playbooks, campaign priorities, and executing reporting dashboards. 

Data Cleanup & Enrichment

The CRM was overhauled and reduced to a high-value target account list. New processes were implemented for enrichment, quality control, and 

Tech Stack Optimization & Training

Hands-on workshops and 1:1 training empowering LivTech marketers to unlock actionable insights, simplify attribution, and streamline leadership reporting.

Pipeline & Campaign Focus

Instead of spreading resources thin, each team member focused on one high-impact tactic per brand, improving content, pipeline targeting, and paid media allocation.