What is HubSpot Prospecting Agent?

HubSpot Prospecting Agent is an AI-powered sales assistant that combines buyer intent data with automated, personalized outreach to help sales teams prioritize high-intent accounts and scale outbound sales.

How does HubSpot Prospecting Agent identify buyer intent?

HubSpot Prospecting Agent combines first-party HubSpot data, such as website engagement, with third-party intent signals based on external research behavior to identify companies actively evaluating solutions.

How does New Breed use HubSpot Prospecting Agent?

New Breed uses HubSpot Prospecting Agent to prioritize high-intent accounts, automate first-draft personalized outreach, and reduce manual prospecting work so sales reps can focus on meaningful buyer conversations.

Does HubSpot Prospecting Agent replace sales reps?

No. HubSpot Prospecting Agent supports sales reps by removing manual research and drafting tasks while keeping reps in control of outreach, personalization, and relationship building.

What results did New Breed see using HubSpot Prospecting Agent?

Within 90 days, New Breed generated 200 high-intent accounts, six net-new opportunities, two closed-won deals, and $130K in net-new revenue using HubSpot Prospecting Agent.

CASE STUDY

Titan Group Proves Organic Search Still Works with HubSpot and New Breed

Titan Group is a specialized compliance and consulting firm that helps veterinary practices, pharmacies, and hospitals navigate complex DEA regulations. In a highly regulated, fast-changing environment, Titan Group’s growth depends on trust, accuracy, and educating buyers on nuanced compliance topics.

After years of juggling disconnected vendors—and paying for HubSpot without seeing meaningful ROI—Titan Group partnered with New Breed to consolidate their marketing execution, strengthen their organic search foundation, and turn deep subject-matter expertise into content that performs. While the company ran a small paid campaign, the core strategy remained focused on what compounds over time: organic search.

Titan Group is a DEA compliance expert management team. Their special agents and diversion investigators are experienced at conducting controlled substances audits and criminal investigations of diversion offering healthcare compliance certification. Supporting remedial solutions, translating to peace of mind help healthcare professions focus on patients. Training, drills, and regular evaluations on risk management keeps those dealing with controlled substances like veterinaries, private clinics, pharmacies DEA ready.

Impact of Titan Group's Organic Strategy

0% Sessions Increased

0 New Organic Sessions

CHALLENGES

Disconnected Marketing, High Bounce Rate, and Underused HubSpot

As Titan Group expanded into new verticals and invested more heavily in digital growth, their marketing foundation needed to evolve to support scalable, measurable organic performance.

Underutilized HubSpot

HubSpot was functioning more like a database than a growth platform. Tracking, reporting, and campaign execution weren't connected. This disconnect made it difficult to see what was working and why.

Fragmented vendor ecosystem

Titan Group had multiple agencies supporting different pieces of the marketing engine (creative, SEO, execution), but efforts weren't aligned, slowing progress and limiting accountability.

Content gaps that hurt SEO and buyer engagement

The organizations needed content to support SEO performance, webinar follow-up, and credibility-building, but their content experience wasn't keeping people on the site.

Bounce rates near 90%

Visitors were arriving, but leaving quickly, signaling that the site wasn’t delivering the right information or pathways to keep regulated-industry buyers engaged.

HubSpot Products Used

Sales Hub

Prospecting Agent

SOLUTION

An Organic-First Growth Engine Built on Expertise and HubSpot Enablement

To transform organic search into a sustainable growth engine, Titan Group partnered with New Breed to unify their strategy, execution, and HubSpot infrastructure under one integrated approach.

SEO content that turns complex regulation into search-driven demand

New Breed partnered closely with Titan Group's internal experts to create accurate, compliant, search-optimized content designed to answer real buyer questions, without sacrificing nuance.

From blog to high-performance guides.

To improve engagement and support multiple channels (SEO, webinars, trade shows), New Breed helped evolve top content into long-form guides—which became Titan Group’s strongest organic performers.

Verticalized messaging that expanded reach beyond veterinary

Titan Group’s website historically leaned heavily into veterinary positioning. New Breed helped make core messaging more industry-agnostic (while still supporting vertical pages), so buyers across pharmacies, hospitals, and veterinary could self-select the right path.

HubSpot operational support that made execution smoother

With New Breed acting as an extension of Titan Group’s marketing team, HubSpot became a system Titan Group could rely on—supporting content distribution, email execution (including a quarterly newsletter), and iterative improvements based on engagement.

NB Case Study Quotes_Sharon Teitelman

RESULTS

Durable Organic Growth That Compounds

With an organic-first strategy and stronger HubSpot execution, Titan Group saw measurable growth that validated the approach:

Sessions increased by 97%
Organic traffic grew by 20,000+ sessions
Improved on-site engagement as content relevance and navigation improved
Stronger credibility and visibility across multiple regulated-industry verticals
Sales growth alongside organic growth (qualified traffic, not vanity metrics)

Unlock Your Organic Search Potential with New Breed

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