Download the Field Guide to Buyer Personas

This booklet provides several examples of buyer personas and insights into how you can create personas for your business.

Buyer personas are a foundational element of any successful marketing and sales strategy. By developing and documenting a keen understanding of your best-fit buyers, you're better prepared to market and sell to them. 

Buyer personas help you attract and engage prospects with specific pain points that your business solves for. That's why having accurate personas can lead to healthier revenue and meaningful business growth. 

The Field Guide to Buyer Personas provides detailed examples of personas to inform what you create for your own business. This booklet also contains helpful insights including: 

  • What makes up a buyer persona
  • How to segment personas by ideal customer profiles
  • How to start leveraging your buyer personas 

Ready to start crafting personas for your marketing and sales teams? Fill out the form on the right to download the template. 

Download the Field Guide to Buyer Personas

“New Breed’s biggest selling point is that they care about my growth just as much as their own growth and they know by being a trusted partner to me, it will help ignite their own business.”

Rachel Slater | VP of Marketing | LiniumRead Full Story