Hudson Global Scholars is an international network of schools, providing accredited online and hybrid education programs in partnership with schools and families worldwide to deliver flexible learning solutions. With a global footprint and diverse offerings, Hudson connects students, parents, and educators across geographies through academic innovation and scalable operations.
CHALLENGES
Legacy Systems Blocking Growth
Legacy systems and fragmented processes created barriers to growth and global scalability.
CRM Migration
Hudson was transitioning from SuiteCRM to HubSpot while separating B2B, B2B2C, and B2C pipelines.
Quoting & Invoicing Complexity
Legacy systems made quoting and invoicing difficult, especially with complex pricing models, invoice reconciliation needs, and integration with the Student Registration Management (SRM) system.
SEO & Digital Presence
Hudson Global Scholars needed a brand-new website. Plus, they wanted to migrate the brand’s blog to Content Hub and plan on doing the same with their Catholic Virtual brand. Both brands needed SEO optimization and a global content strategy designed to reach education partners and family audiences—demanding both technical execution and strategic planning.
Global Operations
Multiple brands, international pricing models, and distributed teams created barriers to consistent processes and effective training across departments.
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SOLUTION
Unifying Systems and Elevating Digital Presence
Hudson unified its tech stack and digital presence with HubSpot and New Breed’s expertise.
CRM Migration & Pipeline Development:
With New Breed’s guidance, Hudson transitioned from SuiteCRM to HubSpot, building distinct but connected B2B and B2B2C pipelines, plus separate ones for B2C. This unified enrollment, sales, and partner management into a single source of truth.
Quoting & Invoicing Integration:
New Breed configured HubSpot to handle Hudson’s complex pricing models and invoice reconciliation, integrating seamlessly with the Student Registration Management (SRM) system to reduce manual work and errors.
Website Launch & SEO Optimization:
New Breed built and launched a new Hudson Global Scholars website and successfully migrated the blog to HubSpot Content Hub. To increase visibility, the team developed a global content strategy and optimized SEO to engage both education partners and family audiences.
Service Hub Enablement
Hudson implemented ticketing, a knowledge base, chatbot and feedback loops to deliver consistent, high-quality support for students, parents, and partner schools.
Marketing & Content Hub Optimization
Targeted campaigns, dynamic segmentation, and automation now re-engage prospective students and strengthen partner relationships. With Content Hub, Hudson consolidated domains and centralized digital assets, improving SEO, lead capture, and campaign reporting.
