New Breed Launches Their Annual State of HubSpot Report

BURLINGTON, VT., Sept 3, 2025 - New Breed, an Elite HubSpot Solutions Partner, today announced the release of its annual "State of HubSpot” report. Based on insights from 1,255 global leaders in all revenue-driving functions, Marketing, Sales, Revenue Operations, Customer Success, and Finance, the research sheds light on how modern buyers are rewriting the rules: moving faster, using AI to make decisions, and expecting hyper-personalized experiences at every touchpoint. 

Only 6% of revenue leaders are confident in hitting their goals, down one point from last year. Companies reported the same top two challenges as previous years: keeping up with the changing landscape of technology and integrating AI into sales processes. For the first time, however, leaders are also concerned about finding and retaining the right talent. 

The “State of “HubSpot” also reveals the strategies of top performing businesses, defined as those whose revenue leaders are predicting revenue growth in the next twelve months. Four highlights include: 

• AI leadership resonates with customers: 43% of HubSpot users view the platform as an AI leader vs. 19% of non-users.
• Platform momentum: 82% of non-HubSpot users are considering adopting one or more Hubs in the next 12 months.
• Partner impact: Partner-supported companies see +22 pts AI adoption, +21 pts data unification, +9 pts revenue growth.
• Top performers lean in: 65% of high-growth companies fully maximize HubSpot features vs. 43% of peers, and 71% tightly integrate HubSpot with other core systems.

“The pace of change in the buyer’s journey has never been faster and AI has put unprecedented knowledge and control in buyers’ hands,” says Patrick Biddiscombe, CEO at New Breed. “The leaders who will win the next era are those bold enough to rethink their playbook, combining account-based precision with AI-powered agility to create meaningful, lasting connections at every stage of the journey.”

Download the Report Here.

Get interactive with the State of HubSpot 3.0 with our SOHS agent. Ask questions and engage directly with the data, insights, and key takeaways. 

About New Breed

New Breed is HubSpot's most accredited and tech-enabled Solutions Partner for the world's fastest-growing companies. The company provides a comprehensive platform of AI-driven services and technologies that align people, processes and systems in order to unlock meaningful growth and drive better business outcomes.

The State of HubSpot report is independent of HubSpot, Inc., and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by HubSpot, Inc.