RESOURCES
The Ten Essentials of Account-Based Marketing
Account-based marketing (ABM) is essentially flipping the inbound methodology on its head. Instead of starting with prospects who have demonstrated interest in your company and then determining fit, with ABM, you start by determining high-fit companies to go after. With inbound, you attract, engage and delight prospects. With ABM, there's an additional step at the beginning: identify.
There are a lot of moving pieces that go into successful Account-based Marketing (ABM). You can use our checklist to make sure your teams, your strategy and your technology are all in check.
“The New Breed team feels like family to us at this point. They are a highly talented group of individuals and their passion shines through every meeting we have with them. It is abundantly clear that they take Tricerat's success extremely seriously.”
Hannah Byrne | Chief Operating Officer | Tricerat
