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The Ten Essentials of Account-Based Marketing
Account-based marketing (ABM) is essentially flipping the inbound methodology on its head. Instead of starting with prospects who have demonstrated interest in your company and then determining fit, with ABM, you start by determining high-fit companies to go after. With inbound, you attract, engage and delight prospects. With ABM, there's an additional step at the beginning: identify.
There are a lot of moving pieces that go into successful Account-based Marketing (ABM). You can use our checklist to make sure your teams, your strategy and your technology are all in check.
“We started working with New Breed to execute a website redesign that leveraged Hubspot the way it was meant to be used. We needed experts. They did not disappoint. Our marketing department is achieving great things and New Breed has been a great partner in doing that. I can’t wait to see all the results we will continue to achieve with their help. They are also a great group of people who are fun to work with.”
Amanda Moran | Digital Marketing Director | KORE
