Webinar Recording
Hosted by: Ali Lipman, Principal Growth Advisor, New Breed
Register TodayThe Buyer Journey Has Changed Forever
With the rise of AI-powered search and large language models (LLMs), your buyers no longer need to click through endless websites or download gated PDFs to get the answers they need. Today, they ask AI engines directly, and receive instant, personalized answers.
To get in front of buyers, you must now think beyond Google rankings and ensure your content is structured to be discoverable and usable by AI engines. This is where AEO (AI Engine Optimization) comes in.
During this webinar we cover:
- How the buyer’s journey is changing in the age of LLMs and AI assistants.
- What AEO is, and how it differs from SEO.
- Tactical steps to optimize your website so AI engines pull your content into generative responses.
- The risk of waiting, why if you don’t start your AEO journey now, you’ll be invisible to your buyers.