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On Demand

Re-Architecting your GTM strategy for the AI-Driven Buyer

Hosted by: Jonathan Burg, SVP of Revenue, New Breed

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The AI Shift Is Real. Is Your Go-To-Market Strategy Ready?

AI is no longer on the horizon, it’s already reshaping how your buyers research, engage, and make decisions. In today’s B2B landscape, buyers rely on summaries, peer reviews, dark social, and influencer content to drive decision-making, all before they ever fill out a form.

In this fast-paced 30-minute session, Jonathan Burg will walk you through how to move from overwhelmed to operational. Learn how to remap your GTM to align with the modern buying journey and build a strategy rooted in customer-first, AI-powered experience.

What You’ll Learn

  • Why the buyer’s journey has been disrupted — and how to evolve with it
  • How to remap your GTM to meet AI-directed buying committees
  • The blueprint for identifying GTM gaps
  • How to configure your tools and data for the new buyer's journey
  • How to empower your team to work with AI Agents, not compete against them
You’ll leave with a tactical framework — and tools — to start building AI-readiness into your GTM motion immediately.

Download The Recording