Webinar Recording
Hosted by: Everett Ackerman, Principle Growth Advisor
Download The Recording
Hosted by: Everett Ackerman, Principle Growth Advisor
Download The Recording
Many B2B marketers unknowingly waste thousands of dollars on paid search—chasing demand where it doesn’t exist, bidding on low-intent keywords, and feeding Google bad conversion data. The truth? Google Ads isn’t a demand generation tool—it’s a demand capture machine.
In this webinar, we’ll break down the most expensive mistakes B2B advertisers make and show you how to fix them.
You'll walk away with a better understanding of:
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Why paid search fails at demand creation – and how to structure your campaigns for high-intent lead capture
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How to eliminate wasted ad spend by choosing the right bid strategies and conversion actions
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The simple campaign structure that drives more pipeline at a lower cost