This guide will take you through a number of comprehensive and actionable ways you can grow your business and will help you to create a highly effective marketing strategy, from goal setting all the way through to customer success and retention.
Specifically, you will learn how to:
- Set SMART, effective goals for your marketing team that bubble up to revenue
- Budget and how to bucket funds for your marketing team
- Drive lead generation and manage your pipeline
- Design a website that supports your marketing strategy
- Hand off leads to sales effectively
- Report regularly and monitor your efforts
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