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Account-Based Marketing: What You Need to Know to Be Successful

In this webinar, we talked to HubSpot's ABM expert Ethan Kopit about how to get started with ABM and how to make sure your efforts pay off. 

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Account-based marketing (ABM) is a highly specific marketing and sales approach that leverages a list of target accounts in order to give prospects the most genuine and customized sales process possible.

There are a lot of moving pieces that go into a successful ABM strategy. We're going to dive into the key elements of an ABM approach, how to get started and how HubSpot's new ABM features can help you achieve success. 

This webinar occurred on May 20, 2020 and is now available to be downloaded!

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