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New Breed Video

How to Build a Go-to-Market Strategy

20-10-Elements of a GTM Strategy-V2-1

Successfully bringing a product to market starts with proper planning. 

After investing time and resources into developing a new product or service, you want to ensure that it becomes successful. How that offering is released and who you release it to will have a major impact on its success.

 In this video, Head of Demand Generation Guido Bartolacci breaks down the framework for a successful go-to-market strategy that can help bring your product to market. When planning your strategy, Guido recommends making sure you follow each of these steps: 

  1. Have buyer personas
  2. Conduct a competitive analysis
  3. Draft your value proposition 
  4. Establish your pricing strategy
  5. Determine your purchasing methods
  6. Plan your marketing and sales strategy
  7. Launch
Beth Image

How are your strategies contributing to your company’s growth?

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