Guest blogging is an effective means to generate more traffic to your website and build up your domain authority, as well as your status as a thought-leader. While finding the right opportunities can take time, it's a worthwhile investment when done effectively.
Search strategist Mike Shirk breaks down what your team can do to identify good-fit guest blogging opportunities that will improve your domain authority. Once you've determined where to focus your attention, Mike explains some best practices for your outreach including personalizing your emails and showcasing your best work.
