The key to inbound is serving the right content at the right time.
Depending on where someone falls in the buying process, they're not going to have the same questions as everyone else. Tailoring your content to specific stages of the buyer's journey is essential to making sure you're addressing the needs and pain points of your prospects at a given time.
In this video, Manager of Content Nick Frigo breaks down the type of content you should be offering at different stages of the funnel and the various formats it can take.
The funnel and its various content needs can be broken out by:
- Awareness: Educating your buyers on their challenges and pain points
- Consideration: Connecting your buyer's problems to your solution
- Decision: Proving value of your brand above all others