Posts by Alethea Middleton

March 19, 2025 How to Engage the Modern Buying Committee in 2025 Ever feel like the list of involved parties when selling continues to grow?...

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March 10, 2025 Unlocking AI Success: How To Get Your Data Ready for AI Implementation AI has often felt like a looming wrecking ball, poised to change everything...

August 7, 2024 CHECKLIST: What's in a Successful Go-to-Market Strategy? Getting ready to market with your new product? Some might think all it takes to...

July 30, 2024 Lead Generation Website Essentials: Proven Steps for Sustainable Growth Part Three: Proven Steps for Sustainable Growth Earlier in our series, we...

July 23, 2024 Lead Generation Website Essentials: Success Stories & Their Strategies Part Two: Success Stories & Their Strategies In part 1 of our lead generation...

July 17, 2024 Lead Generation Website Essentials: Creating Your Site Part One: Lead Generation Website Essentials Creating Your Site The main...

June 25, 2024 Driving a Successful ABM Strategy: Integrating Your Tech Stack In our first blog around successful account based marketing strategies, we...

July 30, 2025 From Search to Generate: Understanding the Shift from SEO to GEO Table of Contents: Why GEO Matters Now SEO vs GEO: What's the Difference? The...

Alethea is a Senior Content Strategist at New Breed with over 10 years of experience in content development and brand storytelling. With a background in graphic design, she brings a visually strategic lens to content that aligns brand voice with business goals. She specializes in long-form lead gen assets, conversion-focused copy, and SEO/GEO-driven strategies that engage and convert.

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