Posts by Ali Lipman

March 19, 2025 How to Engage the Modern Buying Committee in 2025 Ever feel like the list of involved parties when selling continues to grow?...

What people are reading

Editor's Picks.

Check out some of our most valuable content about driving demand, enhancing operations and growing revenue.

March 10, 2025 Unlocking AI Success: How To Get Your Data Ready for AI Implementation AI has often felt like a looming wrecking ball, poised to change everything...

August 7, 2024 CHECKLIST: What's in a Successful Go-to-Market Strategy? Getting ready to market with your new product? Some might think all it takes to...

July 30, 2024 Lead Generation Website Essentials: Proven Steps for Sustainable Growth Part Three: Proven Steps for Sustainable Growth Earlier in our series, we...

July 23, 2024 Lead Generation Website Essentials: Success Stories & Their Strategies Part Two: Success Stories & Their Strategies In part 1 of our lead generation...

July 17, 2024 Lead Generation Website Essentials: Creating Your Site Part One: Lead Generation Website Essentials Creating Your Site The main...

June 25, 2024 Driving a Successful ABM Strategy: Integrating Your Tech Stack In our first blog around successful account based marketing strategies, we...

August 7, 2025 Demystifying ABM: Mapping Out Roles & Responsibilities Key Takeaways: Lean marketing teams can launch ABM with the right mix of...

Ali Lipman is a Principal Growth Advisor at New Breed, where she partners with B2B companies on high-impact digital transformation projects. With nearly a decade of experience, she specializes in designing ABM strategies and growth programs that drive measurable business outcomes. She's passionate about seeing the real impact these initiatives have on her clients’ revenue and operations.

Video Library

Looking for more insights and information? You can learn directly from our experts by heading to our video library.

Start Watching

Guides and Templates

Tune into the Adding Value Podcast for more marketing, sales and service content.

Explore our Content

Ready to jumpstart your acquisition, retention and expansion efforts?