Marketing automation is definitely a buzz word today. But we still have clients come to us wondering what it is. There isn't really a clear cut definition or explanation of what marketing automation is.
In a nutshell, marketing automation refers to software that is designed to automate your marketing tasks. It's centered around nurturing leads through the buying process by leveraging targeted content that addresses your prospect's needs when they want it. Basically, you're sending them information based on their behavior which is much more powerful than just blasting out emails to everyone.