BURLINGTON, VT., Sept 30, 2025 — New Breed, an Elite HubSpot Solutions Partner and the longest-tenured partner in the HubSpot ecosystem, today announced its new AI Engine Optimization (AEO) service. Designed to support and extend HubSpot’s Loop marketing framework, AEO helps companies increase their visibility in AI-driven search experiences and convert that visibility into revenue.
The new offering helps companies build an AI-ready digital presence by combining technical site enhancements with content strategies tailored to how large language models (LLMs) evaluate, summarize, and surface information. Unlike traditional SEO, which is focused on keywords and rankings, AEO ensures businesses are discoverable in conversational search and generative AI outputs, which is where more buyers are beginning their journeys.
“AI is quickly becoming the first touchpoint in the buyer journey,” said Patrick Biddiscombe, CEO at New Breed. “This service makes sure our clients show up where it counts and turn that exposure into measurable business results. AEO doesn’t just generate visibility; it connects that visibility to pipeline by aligning with RevOps systems and HubSpot’s Loop framework.”
AI Engine Optimization also reinforces the Loop’s focus on continuous engagement by keeping content relevant and discoverable as AI platforms evolve. Early adopters have already seen increases in traffic from AI engines, improved attribution of leads influenced by AI-first search, and stronger alignment between marketing and sales teams.
AEO is part of New Breed’s broader AI Demand Gen Architecture, a suite of AI-powered demand generation services that helps businesses scale pipeline by connecting buyer intent, RevOps alignment, and personalized content delivery.
About New Breed
New Breed is HubSpot’s most accredited and tech-enabled Solutions Partner, trusted by the world’s fastest-growing companies. As the ecosystem’s longest-tenured partner and a three-time HubSpot North American Partner of the Year, New Breed provides a comprehensive platform of AI-driven services and technologies that align people, processes, and systems in order to unlock meaningful growth and drive better business outcomes.
