New Breed Introduces G2-Integrated ABM Activation in HubSpot Ecosystem

Burlington, VT, April 30, 2025 --  New Breed, an Elite HubSpot Solutions Partner, has introduced ABM Activation for G2, a collaborative effort with G2 to help B2B organizations convert high-fit accounts into revenue. The new offering empowers organizations to seamlessly integrate G2 Buyer Intent Data into HubSpot, streamlining account-based marketing (ABM) efforts and accelerating pipeline generation.

The launch of this new service underscores the growing demand for integrated go-to-market strategies that unite buyer intent data with CRM-based activation workflows. By operationalizing G2 data natively inside HubSpot's marketing and sales hubs, New Breed aims to bridge the gap between intent signal and execution.

“This partnership represents a meaningful step forward in the way B2B organizations can capitalize on intent data,” said Patrick Biddiscombe, CEO of New Breed. “By aligning with G2’s data-driven insights, New Breed enables marketing and sales teams to operationalize intent signals directly within HubSpot—bridging the gap between second-party buyer research activity and timely, personalized engagement.”

“It’s well understood that at any given time, around 95% of B2B buyers are not in market,” said Christine Li, VP of Partnerships at G2. “G2’s Buyer Intent signals help businesses engage with those remaining 5% who are actively researching software and services to purchase. By partnering with New Breed, we’re able to accelerate marketers’ path to finding their next best customers, driving more efficient growth.”

In addition to its work with G2, New Breed maintains strategic integrations with other industry-leading ABM platforms, including 6sense, helping organizations unify disparate data sources to coordinate the modern buyer journeys.

About New Breed

New Breed is HubSpot's most accredited and tech-enabled Solutions Partner for the world's fastest-growing companies. The company provides a comprehensive platform of services and technologies that align people, processes and systems to unlock meaningful growth and drive better business outcomes.  

About G2

G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe.