Your brand is the combination of your organization’s values, how you communicate those values and what people see and think about your business.
A strong brand conveys character and becomes a trustmark for your audience. But many companies let their brands slip into a mess. A brand style guide helps maintain unity and consistency across your design assets and messaging.
In this video, Manager of Content Nick Frigo describes the essential items you should include in a brand style guide for your business including:
- Photography guidelines
- Mission, vision and boilerplate