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New Breed Video

What to Include in Your Brand Style Guide

20-10-What Goes In a Brand Style Guide-V2

Your brand is the combination of your organization’s values, how you communicate those values and what people see and think about your business. 

A strong brand conveys character and becomes a trustmark for your audience. But many companies let their brands slip into a mess. A brand style guide helps maintain unity and consistency across your design assets and messaging. 

 In this video, Manager of Content Nick Frigo describes the essential items you should include in a brand style guide for your business including:  

  • Logo
  • Colors
  • Typography
  • Photography guidelines
  • Mission, vision and boilerplate
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