Effective landing pages should deliver on your user's expectations.
Once you've gotten someone to arrive at your landing page, you've already done a great deal of marketing work to get them there. Your landing pages should overcome any hesitation that your buyers still have about downloading your offer or giving you their information.
Manager of Website Strategy Kelly Molloy explores how you can make sure your landing pages are delivering on expectations and driving conversions for your business.
In this video, Kelly breaks down best practices like:
- Putting important content above the fold
- Removing the main navigation and footer
- Utilizing imagery to establish key takeaways