What do you need to know to make sure your paid search efforts are successful?
In this video, Lead Search Strategist Rider Gordon gives you an overview of keywords, bidding and key performance indicators.
You'll learn the fundamentals of paid search such as:
- Establishing landing pages and thank you pages
- Factors to look for during your keyword research
- KPIs to measure the success of your paid search efforts
This video is part of our Notes From Home series — an effort by our team to continue to share their expertise even while working from home.